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Word count: How the language you use fosters emotions in the people you are trying to reach

“Independence Day is almost here!”

“Shop for what you like.”

“Welcome”

“Our July newsletter”

As I scroll through the list of promotional messages that pop up in my inbox, I often wonder if there is so little action – provoking action. Many mention what is clear (# 1 above), lack of context (# 2 and # 3), or tell me nothing (# 4).

And this is even though customer expectations for targeted messaging are rising.

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Word count: How the language you use fosters emotions in the people you are trying to reach

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