Apple could easily consolidate Database for iPhoneto further its mission increased human healthand create a rock-solid platform-cum-fortress from which it can expand future services. All you have to do is sold the Apple Watch as the razor on his iPhone.
Pile them high, sell them cheap
Apple’s most personalized device, the watch, is the best-in-class demonstration of human / machine magnification. It’s also the most suitable Apple product to sell at a loss, because everyone who wants one also needs an iPhone.
And while products are sold for less than the cost price, they (never) The Apple Waythe company has so much value-added hardware, software and services to add to its core that it needs to make that core stronger pay.
Think about it. Apple currently sells the Apple Watch Series 3 from $ 199. But this is a flawed product offering because the Series 7 already has the main watch, which means the Series 3 feels outdated before you pull it out of the box.
You can rub an Apple Watch SE around your wrists at prices ranging from $ 279. This device is a bit more advanced than the company’s third-tier watch, but I can’t help but think that if Apple shifts some of its watch margin to be indirect it could offer the same widget for $ 199 or less.
That’s great if the obsession is about price, but I’m not talking about that. I’m talking about expanding the value of the user experience.
When the combination is greater than the total
Here’s what I’m saying: once you add Watch to the equation, you get a lot more out of owning an iPhone. It enhances your personal human life with life-enhancing aspects of fitnessand also give your iPhone skills missing it alone.
When you invest in one, the watch will become a more important component for the adhesion of an iPhone product. When you have both products, you will find nothing to replace the combination. And, of course, after you have the time to upgrade your smartphone you will most likely want to stay within Apple’s Magic Garden. And you will want your friends and family to be with you.
If this set of assumptions is correct, it is not an eye-catching suggestion that if an Apple Watch were the owner of every iPhone user they would not be willing to no longer own one. They would also, of course, be much more willing to invest in any health and fitness services that Apple may introduce in the future or at the moment.
Both products provide a rock-solid trust platform from which the company can plan its way to the next few trillion dollars. IPhone generates cash. The Watch reinforces loyalty.
Lay the foundation for the expansion of the service
Apple doesn’t have to do this, of course. It’s easy to argue that those who want both products already have both products. Similarly, recent consumable data shows that there is a huge market of iPhone users who have not yet opted for Apple Watch.
At the same time, there are new innovative deployments in the industry as the Volvo services application I recently wrote about show that the device is becoming more useful in more cases every year.
In addition, there has been recent speculation that Apple plans to favor the Apple Watch S3 in favor of the new SE – flavored watch. Considering that Apple could go for as low as $ 300 on the iPhone SE 2022 (with 5G), it seems to me that the company has a chance to get a mop-up mission. Consider the Watch / iPhone combined offering the company could make as it seeks to attract Android translators across the mid-range markets.
“Why would Apple cut such thin margins?” you cry.
That’s easy. In doing so, Apple would be investing in future markets, expanding its customer base, consolidating existing customers and creating the solid platform it needs from which its services can be even more widely accepted. including things we have not heard of. still.
Apple services make the lucrative razor blades designed for the iPhone (highly profitable) and the Apple Watch essential, addictive and affordable.
Are health services coming?
There is a tactical reason for this. Apple is huge health plans, although the company does not yet appear to be able to introduce them. The next major release of other products from Cupertino (other than iterations around existing hardware) is AR glasses, and the car may follow.
But the watch will to some extent be included in Apple’s health plans for the future. If users become more addicted to the iPhone / watch combination now, it will be beneficial for whatever years the big health announcement (s) happen; By then Apple will have consolidated a huge user base of customers who are willing to invest in those services.
It does not need to build its Apple Watch user base on price, of course. Features, design (we all want round one), and platform integration already seem to do just that. But the increase in revenue from Apple’s services means it’s more feasible than ever.
I don’t think it would hurt the company’s bottom line at all if it did. Because even at current prices, the combination of both iPhone and watch – along with key services – is a strong lock to keep customers engaged. So what’s wrong with extending that to more people?
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Why Apple’s most addictive device contributes to its health
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