Business

When it comes to buying a car, the woman is in the driver’s seat

For too long, it was a laughing and general scene that might have been in a comedy sketch show.

A sleek, smarty salesman in a shiny silver-gray suit welcomes her husband and wife to his car dealership and begins talking to men about engines and horsepower, and women about vanity mirrors and baby seats. ..

But after years of being favored by male executives and salesmen and made into a dove (“No, not pink, Madame”), in the economic powers behind many car-buying options. It is women who prove that there is.

Top Spots: Car Leaders Ginny Buckley and Land Rover Defender, who recently voted for the best cars in the world by female car experts

According to industry research, women make a final decision on about eight out of ten cars sold, whether they buy them themselves, as part of a couple, or for their families. Was given.

To prove that the female stereotypes that drive only underpowered Runabouts are well and really on the road, female car experts have recently been rugged for practicality in the asphalt and Amazon jungle. Voted for the new Land Rover Defender as the best car in the world.

It is the only car award by an international judge featuring 50 car journalists from 38 countries, including the UK, consisting exclusively of women, the best winner of the Women’s World Car of the Year, and the best medium-sized car of 2021. Selected as an SUV.

Ginny Buckley, founder of the electric vehicle website electrifying.com, admits that the buying experience is not always great for female drivers.

Ginny Buckley, founder of the electric vehicle website electrifying.com, admits that the buying experience is not always great for female drivers.

The qualities considered by the judges included safety, quality, price, design, ease of driving, benefits and environmental footprint.

Marta Garcia, Executive President of Women’s World Car of the Year, said: ‘Judges’ decisions represent the tastes and preferences of millions of female drivers around the world.

“But cars are neither gender nor subject to stereotypes, so the winners of these awards are, very simply, the best cars in the world.”

She adds: ‘Voting criteria are based on the same principles that guide the driver when choosing a car. It’s not a “women’s car”.

The new Defender starts at £ 44,825 for the Short Wheelbase 90 and £ 46,215 for the Long 110, and the commercial 90 hardtop starts at £ 35,360 (before VAT).

The new Defender starts at £ 44,825 for the Short Wheelbase 90 and £ 46,215 for the Long 110, and the commercial 90 hardtop starts at £ 35,360 (before VAT).

The new Defender starts at £ 44,825 for the Short Wheelbase 90 and £ 46,215 for the Long 110, and the commercial 90 hardtop starts at £ 35,360 (before VAT).

The variety of vehicles that surpassed the various classes of the award also highlighted the jury’s wide range of tastes and preferences.

Peugeot’s energetic 208 Supermini won the Best Urban Car Award, but the company’s larger 2008 was judged to be the best Urban SUV.

Skoda Octavia was considered the best family car and the open-top Lexus LC500 Cabrio won the luxury award.

Kia’s Sorrento won the best large SUV, the rugged Ford F-150 won the best 4×4 and pickup awards, and the compact Honda-e was chosen as the leading electric vehicle.

Top picks for female drivers in 2021

Skoda Octavia

As the Skoda moves more upscale in a very unique and bold style, the 4th generation Skoda Octavia, priced from £ 21,335, is available in either front-wheel drive or all-wheel drive as a hatchback or estate format.

Its spacious interior, safety features, advanced connectivity, improved fuel economy and environmentally friendly qualifications make it ideal with a wide selection of efficient gasoline and diesel engines, plug-in hybrid and mild hybrid technologies. It will be a family car.

Peugeot 208

A vibrant hot hatch available in a choice of petrol, diesel, or pure electricity-and the spiritual successor to the classic 1980s 205 GTi-it was chosen for the 2020 European Car of the Year.

Prices start at £ 17,580 for the internal combustion engine version, while the battery-powered e-208 starts at £ 27,225 (after £ 2,500 plug-in).

Honda-e

The nifty electric Honda-e is a cute retro take of the car of the future, based on the Honda Civic style of the 1970s.

Prices start at £ 28,215 (after deducting a £ 2,500 plug-in car grant) and the interior looks like a Scandinavian living room with smart fabrics, elegant wooden trim and five screens across the width of the digital dashboard. there is. The main drawback is the range of 125 miles.

Chia Sorrento

Whether it’s an active lifestyle or family fun, the new 4th generation Kia Sorento 7-seater has won a lot of fans for its combination of practicality, flexibility, space and high seating position.

Prices range from £ 39,110 to £ 53,095 and are available in gasoline-electric hybrids, plug-in hybrids (PHEVs) and diesels.

The 60:40 split middle seat slides back and forth, with two rear seats stowed under the floor if road lugs are prioritized.

And to emphasize that many women want to drive something a little more flashy, the 210mph £ 225,000 Ferrari F8 Spider barked as the top choice for performance cars.

Former BBC Top Gear presenter Sue Baker, who helps organize the awards, said:

Everyone expects women to want a cute city car. Well, that’s not always the case. Women care about the cars they drive. Land Rover Defender was an inspiring winner.

Ginny Buckley, a TV journalist and automotive expert founder of the electric vehicle website electrifying.com, said:

“They have purchasing power, especially given that women have the final say in 85% of new car sales.

“Empty Nest Syndrome in many women has decided to put themselves in a convertible sports car.”

However, she admits that the buying experience is not always great for female drivers. “We know that women are more likely to want to go to the dentist than a car showroom, and that may be why women are more likely to buy a car online than men. Maybe.

One of the female executives who proves that women are now in control of the automotive industry is Peugeot’s new Coventry-born global chief Linda Jackson, who has led Citroën for six years starting in 2014.

In 2017, Mrs. Jackson was named “The Most Influential Briton in the Global Automotive Industry” and surpassed the polls of 50 major automotive executives on the annual Auto Express “Britlist”.

A year later, she won Autocar’s Great British Women in the Car Industry Award.

Still, when she visited the car showroom with her deceased husband, she revealed that she had experienced sexism directly and urged her to carry out a “mystery shopper” trip to her dealership.

He says:’You learn a lot about how your customers are treated. Sometimes you go to the showroom with your husband and they turn to your male partner and say, “How do you want to spend your money?”

“This is something we need to change. We want to make it easy for everyone to buy a car. When women enter the dealership, they touch, feel, and drive the car. I want. They don’t want strong pressure. “

Sue Robinson, who heads the National Franchise Dealers Association, which represents 4,000 UK dealers for 14 years, says the industry is making the move smarter.

“We’ve come a long way. Training has improved,” she says. “If a female customer now enters the showroom and a salesman or woman directs a conversation to a man in a couple, I will be surprised, scared and disappointed.

“But if a woman feels she’s not being treated properly, I want to know. I know how it feels. I used to go to see real estate with my husband. But the real estate agent showed me the kitchen.

“Some women are interested in how cars work. They are practical. People should not assume that women are only looking at cars because of their color.

MGB Cyberstar gives a glimpse into the future

Raising the British flag-a unique Union Flag LED brake light, photo-is this 21st century MG.

Recalling the affordable MGB Roadster of the past, the prototype will debut at the Shanghai Motor Show later this month.

Designed at the MG Advanced Design Center in Marylebone, London, the MG Cyberster is a two-seater sports car and is likely to be manufactured by Chinese owner SAIC.

Retro of the Future: Recalling the affordable MGB Roadster of the past, this prototype MG Cyberster will debut at the Shanghai Motor Show later this month.

Retro of the Future: Recalling the affordable MGB Roadster of the past, this prototype MG Cyberster will debut at the Shanghai Motor Show later this month.

The all-electric MG promises 62 mph acceleration in less than 3 seconds and a range of up to 500 mph.

It features a slim grille and interactive “magic eye” headlights that open.

The MG hatchback, estate and SUV model range includes three electric vehicles: the MG ZS EV, the new MG5 EV and the MG HS plug-in.

Carl Gotham, Director of SAIC Advanced Design London, said: “Sports cars are the lifeline of MGDNA.”

Save money with motoring

Some links in this article may be affiliate links. Clicking on them may incur a small fee. This will help fund This Is Money and make it freely available. I have not written an article promoting the product. We do not allow commercial relationships to affect editorial independence.

When it comes to buying a car, the woman is in the driver’s seat

Source link When it comes to buying a car, the woman is in the driver’s seat

Back to top button