What the iPhone 13 and iPad mini mean for businesses

Apple 77-minute iPhone 13 event In recent memory, such a launch wasn’t the longest – the iPhone 7 took 119 minutes to roll out.But the company executives There was still quite a bit to pass on Tuesday. The most important things for enterprise users are:

We all want the same

To be fair, the differences between companies and consumers’ expectations of technology continue to diminish. Workers want to use the same tools at work as they do at home. These days, most employers feel the same. Software and hardware are expected to provide a well-thought-out user interface that puts the user first and reduces user friction rather than increase it.

Rearview mirrors are quickly disappearing in an era when enterprise solutions were awkward or awkward to escape. This means that even the consumer features that Apple emphasized have some implications for enterprise IT. Some were particularly noticeable.

Those career promotions

For example, consider career promotion.Me I wrote them down hereHowever, these are emerging globally with promising arrangements, with carriers benefiting more from their investment in 5G infrastructure, while 95% of existing iPhone users who do not yet have a 5G device. Should give you a really good reason to upgrade to.

Jeffreys Analyst Kyle McNeely Note:

“One of the most important factors in launching the iPhone 13 from our point of view is a career promotion (and an effective grant) that is even bigger than last year’s strong promotion,” he said. Is also aggressive and has a high dollar value or does not need a whole new line. “

Of course, analyst Morgan Stanley’s The belief that 5G was what consumers most wanted and is still the same From iPhone, improved camera and better battery life will continue. Apple has fulfilled all three wishes.

What does this mean: Simply put, it means that the market for 5G services will expand. In addition, companies can continue to evolve their digital transformation plans around the use of standards. High trade-in prices can even seduce recently upgraded mobile teams.

No satellite yet

While claiming earlier iPhone supports satellite access The n53 band used for these is not, so it proved to be unfounded Listed as supported On Apple’s site, companies support Wi-Fi 6 (802.11ax) on both iPhone 13 and iPad mini as well as iPhone 12. This is arguably the enterprise star of Apple’s show.

To take advantage of what Wi-Fi 6 offers, you need an 802.11ax router, but if you don’t have access to the router, your device simply uses locally available Wi-Fi.

What does this mean: The combination of 5G and faster Wi-Fi supports different mobile teams in different deployments.

Surprise: Dual eSIM support

The new iPhone is the first to support dual eSIM.. The iPhone 12 supports dual SIM and worked with both eSIM and physical nano-SIM. The iPhone 13 still has a physical slot, but it can work with two eSIMs to connect without a card.

Apple said: “Carrier-connected iPhone 13 and iPhone 13 Pro models arrive ready to be activated with eSIM and can connect to mobile phone voice and data services without a physical SIM card. Wi-Fi connection for setup You also need to activate eSIM on a device that is not connected, or you can add a line to a device that is connected.

What does this mean: It’s now very easy to provision remote employees with both personal and work-related numbers. This is also a bonus for business travelers and those who need to change their network quickly.

Cameras are more than just consumer items

Apple didn’t spend time discussing augmented reality (AR) during the event. That doesn’t mean it’s not interesting – Apple CEO Tim Cook emphasized in a subsequent interview that he would share how important AR is. The company is still focusing on it, but nothing has been announced.


At the same time, many of the camera’s new features, especially cinematic mode, are driven by a combination of sensors, software and machine learning technology running on the new A15 Bionic chip. Cook called it “like having a Hollywood rig in your pocket.”

These high-quality cameras will become tools for creative and marketing departments, and companies will use them specifically for designing assets and social media.

Also important is the variety of iOS 15s coming out on Monday. Additional machine vision API, Some of them may be related to aspects of your business. IDG Recent insights Currently, 10% of companies are using computer vision, 37% plan to implement it, and 44% are investigating future use. For example, Business & Decision has developed a quality control system for the Covid-19 vaccine. Based on computer vision..

Apple may be focusing on how Hollywood uses a fusion of sensors, software and AI, but the reality of most companies is that computer vision is for process optimization and business change. It’s an important area.

What does this mean: Apple is currently offering a stable and powerful solution with an SDK that has the potential to form building blocks for creative use of computer vision in the enterprise. The fact that Apple didn’t discuss AR much almost certainly means that there’s more to say. Probably in the spring of 2022..

iPad mini, Apple stalker horse

The new iPad mini is small, but big. Hosts the same processor used by the iPhone 13 (which works well at Apple’s Mac and iPad events in October), is available in 5G, supports Apple Pencil 2, and has the same footprint as before 8.3 Provides an inch display. It’s a powerful tool and will be the choice of many who need a device that can be carried anywhere. It’s also a tool for most companies to find use cases.

It’s clear that Apple thinks so too.

When introducing the device, Apple showed the iPad mini footage in real life.And speak after launch cook Talked about customers using in hospitals, classrooms and mobile work In multiple industries. Also, 5G / cellular means it can be used for working in the field.

Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, said:

“With its ultra-portable design and versatility from everyday tasks to creative enterprise applications, there’s nothing like the iPad mini. The new iPad mini is a big leap in the palm of your hand.”

What does this mean: The iPad mini looks like the perfect solution for a myriad of applications, facing the devices currently in use by field service, engineering, or warehousing teams.

How about the processor?

There were many surprises when Apple refused to compare the speed details of the A15 chip. Yes, I mentioned how fast it is compared to the “major competitors”, but did not unleash a large amount of data to show improvement over previous chips.

Not surprisingly, this has led conspiracy theorists to assume that Apple’s processor design team has somehow reached the limits of what they can achieve. This is not true.

Perhaps more likely, the 5 nanometer (nm) A15 processor is an evolution of the same 5nm A14 chip. In this iteration, Apple focused its team on graphics performance and battery life, not performance. This is because consumers wanted to improve. Why focus on performance when you already have the fastest mass market mobile chip on the planet?

The next big leap in performance will be with the move to 3nm process manufacturing. Originally scheduled for 2022However, it may arrive later. Up to 1TB of storage can also be a game changer for some users.

What does this mean: Improves battery life, delivers incredible graphics (and computer vision AI), and runs the fastest processor on the block. I think most companies will need to spend more time focusing on developing their own benefits rather than competing for speed or feed.But I’ll do it Enjoy speed comparison..

Battery life

We all want a phone that we can continue to use. Apple’s decision to extend battery life is important to everyone and is one of the biggest criticisms the device has historically faced. What you get:

  • iPhone 13: Battery life up to 2.5 hours longer than iPhone 12.
  • iPhone 13 mini: 1.5 hours longer than the previous mini.
  • iPhone 13 Pro and Pro Max: 2.5 hours longer than previous models.

What does this mean: Ben Wood, an analyst at CCS Insight, nailed this: “Apple seems to have significantly improved battery life. This is very important for consumers who spend more and more time on their phones. For those who upgrade from much older iPhones, the improvement is. It will be dramatic. “

Covid-19 is not over

One of the depressing realities that emerged after the event was the Covid-19 reality and its impact on the international supply chain. Katy Huberty, an analyst at Morgan Stanley, said the Covid-related travel ban has reduced Apple’s ability to meet a series of last-minute production challenges that arose during the construction of the new Apple Watch Series 7.

“The lack of immediate availability or specific Series 7 shipping dates seems to confirm slow production growth, but it’s unclear how this will affect shipping timing.” She said.

What does this mean: Monitoring and protecting the supply chain and human infrastructure heading into the fall remains important. Vaccines may be useful in several places, but they are not yet universally available. This suggests that most companies need to expect further impact.

The total number of parts is large

Apple has 900 million existing iPhone users who haven’t purchased a 5G smartphone yet. Carrier offerings, long battery life, and advanced photography features (especially) will change that. As Evercore’s Amit Daryanani said:

“Incremental features make this an attractive product for more than 900 million iPhone users who didn’t buy the iPhone 12. We guarantee that the iPhone cycle will last up to CY22.”

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What the iPhone 13 and iPad mini mean for businesses

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