WatchMyCompetitor (WMC) Secures £ 2m of Series A Investment from Blackfinch Ventures and Praetura Ventures – UK Tech Investment News

  • Investing to drive sales, client success, and marketing team growth
  • Digital channels are the primary route to most industry markets, and WatchMyCompetitor has a wide range of industry appeal to help any company automatically track competition online.

WatchMyCompetitor (WMC) Secured £ 2m in an investment round through Blackfinch Ventures and Praetura Ventures. Both Blackfinch and Manchester-based Praetura Ventures have invested £ 1m in the transaction.

The WMC platform allows organizations to automatically monitor competitors, clients, regulators, and key partners. Innovative software uses state-of-the-art artificial intelligence technology in combination with data analyst input to track everything available online, including websites, social media, news media, and other sources. increase. This service automatically identifies commercial changes such as new product launches, promotions, price changes, and organizational changes.

Attracting global customers from multiple sectors and gathering information enables marketing, product, and sales users to respond to development in real time and protect and grow revenue.

Founded by entrepreneur Richard Jackson, Citigroup’s Chief Technology Officer, the London-based business has grown rapidly in the last 12 months, driven by demand from new and existing customers. Has grown.

With rapid deployment and affordable pricing, including WMCGO available on iOS and Android devices, the platform is suitable for small and medium-sized businesses monitoring the activities of local competitors, as well as large international businesses. Already popular.

This platform is used in a variety of strategies in collaboration with brands in most industry sectors. This is for colleges to track newly launched courses, medical practices to track service offerings, automakers to track pricing changes, and insurance companies to track product changes. To use.

Regarding investment and WMC’s growth plans, founder and CEO Richard Jackson said: Revenue. “

Dr. Reuben Wilcock, Venture Director of Blackfinch, said:

“Richard essentially understands the challenge of gaining business intelligence developed through a wide range of careers in well-known commercial and investment banks and has undoubtedly contributed to the success of the platform to date.”

David Foreman, MD of Praetura Ventures, said: “The WatchMyCompetitor team has created a platform that delivers what the digital era promised years ago. Personal onboarding, dedicated analyst time, and a fusion of powerful AI technology businesses make the platform. An exciting proposal designed to be essential to our clients. We all work with the WMC team to provide support and expertise beyond investment to accelerate WMC’s future growth. I’m looking forward to that. “

The funds secured as part of the Blackfinch and Praetura Ventures investment will also be used to expand WMC’s senior management team, hiring key employers across technology and sales capabilities. The investment, led by Pete Carway, investment director at Praetura Ventures, will also be used to enhance the marketing efforts of the business.


Media contacts:

To learn more about Black Finch Group or Black Finch Spring Venture Capital Trust, or to request an interview with one of our leading spokespersons, please contact:

[email protected]

Ashlea McConnell – 07852282802

Blackfinch is an award-winning investment specialist and a trusted provider working with advisors. Based in Gloucester, it employs more than 100 full-time staff and has a history of 25 years.

Its business covers tax-effective solutions, early-stage investments, managed portfolio services, and real estate finance, with over £ 500 million in assets under management.

Inspired by the work of Charles Darwin and founded on the principles of evolution, Black Finch evolves to meet customer demands and helps others prosper. In 2020, the Group announced the launch of a brand change that reflects its focus on environmental, social and governance (ESG) factors.

As part of the rebranding, investment specialists have introduced a series of sub-sites covering real estate and energy, ventures, investment and wealth management in addition to the new Blackfinch Group site.

Contact details

NS: @BlackfinchGroup

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Media Contact: Citypress – For Praetura Ventures

Bex Thomas

account manager

T: 0161 235 0329

E: [email protected]

Praetura Ventures is a Manchester-based venture capital firm investing in early-stage, high-growth businesses across the UK, with a particular focus on helping entrepreneurs in northern England.

Praetura Ventures is committed to providing investees with the “more than money” support they need to grow, including added value after investment and additional expertise, resources, networks and guidance. ..

Since its inception, Praetura Ventures has invested more than £ 31m in 20 companies, including Northwest-based companies Sorted, Culture Shift, LCCs and Peak.

The company has also launched a venture partner program. It is an innovative and collaborative target for experienced, connected and successful individuals who want to add value and provide mentorship, advice, referrals and investments to the next generation of entrepreneurs. It is a program. In just a few months, the company has expanded its venture partner base to more than 50 members, usually C-suite level individuals.

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WatchMyCompetitor (WMC) Secures £ 2m of Series A Investment from Blackfinch Ventures and Praetura Ventures – UK Tech Investment News

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