Virtual Fertility Clinic Apricity gets Woom period tracking app

London and Paris headquarters Virtual Fertility Clinic The Madrid – based Woom period tracking app Apricity has received an undisclosed sum.

Woom is a period tracking and community support application that uses artificial intelligence to help women track their menstrual cycle while trying to conceive.

Apricity said the acquisition of Woom will allow it to offer a fuller service, from conception to conception to pregnancy.

It will also boost Apricity’s international expansion, lead generation, user engagement and AI optimization.

“I am delighted that Woom is joining the Apricity family as we continue our European geographical expansion, offering truly personalized fertility care using the best in data and digital for women and couples with genital difficulties,” said Caroline Noublanche, co. founder and CEO, Apricity.

According to Red RoomWoom has received funding of $ 4.5m (£ 3.5m) to date and is valued at between $ 9m and $ 13m.

Other companies in the fertility space include Bea Fertility, which provides home fertility treatment and £ 800,000 raised before its launch in April last year.

“Together we have a shared and aligned mission in family building and are committed to delivering a bespoke data-based and community-based solution, to empower and connect women to better understand their motherhood choices,” she said. said Clelia Morales, co-founder and COO, Woom.

Clelia Morales and Laurence Fontinoy created Woom in 2015. It has over 1.8 million users who have registered more than 156,000 pregnancies.

The acquisition of Apricity’s continues Series A funding round in June 2019 for € 6m (£ 5.1m).

In 2021 UK – based femtech start – ups raised a total of $ 121m (£ 95.6m).

Virtual Fertility Clinic Apricity gets Woom period tracking app

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