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Victoria’s Secret is being sued by the owner of the Keirai Zines sweatshirt app

Victoria’s Secret is accused of copying the trademark from the owner of Kayla Itsines’ popular training app Sweat.


Health and fitness company iFit is suing Victoria’s Secret In the United States, lingerie giants claim to infringe the trademark.

according to Bloomberg, IFIT Inc. claims that underwear brands use the “SWEAT mark” in their exercise wear and advertising materials.

IFIT, which purchased the Sweat app for $ 400 million from Australian entrepreneurs Kayla Itsines and Tobi Pearce earlier this year, wants to issue an injunction relief to the court banning Victoria’s Secret from using the mark.

Bloomberg reports that health and fitness company iFit is suing Victoria’s Secret, alleging that the lingerie giant infringes its trademark. IFIT Inc, which purchased the Sweat app from Australian entrepreneur Kayla Itsines (pictured) and Tobi Pearce earlier this year for $ 400 million, hopes to issue an injunction relief to the court banning Victoria’s Secret from using the mark. is.

iFIT also wants Victoria’s Secret to pay damages for the above allegations of infringement.

The company filed a complaint in the US District Court in central Utah on November 10.

iFIT claims to have used the SWEAT mark on many products, including apparel, since 2017, at least four years ago, and is also the name of the app that allows subscribers to stream their workouts.

The proceedings point to a Facebook post on July 27, when Victoria’s Secret promoted the “Sweat On Point” collection of apparel.

iFIT Inc. claims that underwear brands use the

iFIT Inc. claims that underwear brands use the “SWEAT mark” in their exercise wear and advertising materials.Photo: Victoria’s Secret logo

iFIT claims that not only was the SWEAT mark used in the post, but Victoria’s Secret “intentionally” used a model similar to MsItsines.

“Using Defendant’s resemblance to this MsItsines could further increase the likelihood of confusion caused by Defendant’s use of Defendant’s SWEAT mark, and information and beliefs are in plaintiff’s brand reputation. It shows the defendant’s intention to trade, “said the complaint.

iFIT is asking the court to stop using the trademark by Victoria’s Secret and also to destroy all products bearing the trademark.

In addition, iFIT is seeking more than three times as much damages as VS makes a profit.

iFIT claims that not only was the SWEAT mark used in Facebook posts from July 27, but Victoria's Secret

iFIT claims that not only was the SWEAT mark used in Facebook posts from July 27, but Victoria’s Secret “intentionally” used a model similar to Kayla Itsines.Photo: Keila Itines

The Daily Mail Australia is seeking comments from Victoria’s Secret and iFIT.

In July, 30-year-old Itsines and her former fiancé, Pearce, sold the Sweat Health and Fitness company to iFit for $ 400 million.

Only six years after the couple at the time established the popular app, it was downloaded more than 30 million times.

In 2020, the Sweat app generated a staggering $ 99.5 million in revenue, with the US market accounting for $ 53.7 million.

Despite the sale, young millionaires continue to lead the brand from Adelaide, where the business maintains its headquarters.

In July, Ichinez (right) and her business partner Tobi Pierce (left), who is also her former fiancé, sold the Sweat Health & Fitness Company to iFit for $ 400 million.

In July, Ichinez (right) and her business partner Tobi Pierce (left), who is also her former fiancé, sold the Sweat Health & Fitness Company to iFit for $ 400 million.

Itines looks back on Sweat’s humble beginnings after the sale to iFit.

“I remember running a one-on-one session in my parents’ backyard and growing into a larger group session here in a local park in Adelaide,” she said.

“These sessions continued to grow, slowly building communities and releasing the Sweat app in 2015.

“We are very excited to start the next chapter of Sweat’s journey. Starting today, Sweat will join the brand of the iFit family.

Itunes confirmed her split from Pearce, the father of her two-year-old daughter Arna Leia, last August.

Despite the sale, young millionaires continue to lead the brand from Adelaide, where the business maintains its headquarters.

Despite the sale, young millionaires continue to lead the brand from Adelaide, where the business maintains its headquarters.

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Victoria’s Secret is being sued by the owner of the Keirai Zines sweatshirt app

Source link Victoria’s Secret is being sued by the owner of the Keirai Zines sweatshirt app

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