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URC sacks social media agency over Aled Summerhill TikTok concussion video

the united rugby league fired the social media agency responsible for posting a ICT Tac on his official account mocking a head injury sustained by from Cardiff Aled Summerhill.

A video showing Summerhill knocked out – and suffering a concussion – following a heavy collision against the South African Lions team, accompanied by a caption saying “good night” with sleeping and laughing emojis as well as “Zzzz” next to the winger’s body was posted on the account.

The post sparked outrage, with Summerhill himself pointing it out on TwitterURC apologizing and launching an investigation into the incident.

As a result, the content agency’s contract with the competition was terminated.

A statement on the URC website read: ‘The United Rugby Championship have apologized to Cardiff Rugby’s Aled Summerhill after a social media post focusing on an incident which led to a concussion was posted. on our official TikTok account.

“Injuries, and in particular traumatic brain injury, are always a serious issue requiring sensitivity and this post contravened URC values ​​and editorial guidelines.

“The monitoring processes regarding posting to our official channels have rigorous protocols, but in this case, unfortunately, they were not followed due to individual error. The post has been removed and action has been taken. taken so that it never happens again.

“The URC would like to apologize to Aled’s family, friends, team-mates, his club and anyone else who rightly found the post in question to be inappropriate.

“URC has investigated the events leading to this posting with the content agency responsible for posting to the URC TikTok account and as a result, the provider’s relationship with URC has been terminated.”

The URC also reiterated its commitment to the welfare of its players and their well-being.

“As a professional rugby union competition, the URC operates the Head Injury Assessment processes, which are set out by World Rugby“, continues the press release.

“Alongside our clubs and unions, the URC takes the physical well-being of players very seriously and this is always of the highest priority.

“Over the past few seasons, the URC has facilitated a number of trials and used medical technology to enable medical staff to identify injuries in real time to improve player well-being.

“Such examples are the Hawk-Eye medical monitoring technology implemented in league matches since 2017, the trials of mouth guards that relay head collision data and the trial of Eye Guide – a eye-tracking technology aimed at diagnosing concussion injuries.”

Cardiff Rugby condemned the post, saying in a statement on Wednesday: “The video post shed light on a collision against the Emirates Lions in which Summerhill lost consciousness and was subsequently removed from the following URC match.

“As soon as the club became aware of the post, senior URC officials were contacted, who were equally dismayed and removed the post immediately.

“The URC have been in contact with the club and Summerhill to offer their full apologies and are currently investigating the message and reviewing their processes.

“The welfare and safety of the players is of paramount importance and the position was not in line with the core values ​​of the URC or Cardiff Rugby.

“We thank the URC for their speed in dealing with this lack of judgement, their subsequent actions and their apologies to the player.”

URC sacks social media agency over Aled Summerhill TikTok concussion video

Source link URC sacks social media agency over Aled Summerhill TikTok concussion video

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