Treasury Wine Estatesone of the largest wine companies in the world, selected Fluent Commerce Order Management Distribution System (OMS) to streamline stock management and enhance the online experience for customers shopping through their online brand stores.
A stable of 70+ Treasury Wine Estates brand sells in over 70 countries worldwide and includes global icons such as Penfolds, Wolf Blass, Wynns, Seppelt, Coldstream Hills and Lindeman’s. The new Fluent Commerce OMS was integrated with Salesforce Commerce Cloud and within a week of going live, the Wine Estates Treasury Adelaide distribution hub was no longer systematically constrained by the number of orders it could ship and began to same day launch for the first time.
Partnering with global experts in Order Management consultation and implementation, Bridge Solutions Group, Pivotree CompanyTreasury Wines Estates now has a one-size-fits-all view of global inventory and the ability to execute online orders directly to the customer in a more efficient manner.
Paul Hicks, Global Head of DTC Operations & Business Development at Treasury Wine Estates, said: “The global pandemic has accelerated the transition to online shopping, and so has increased expectations for the consumer experience. With a portfolio of some of the best wine brands in the world, it is vital that we ensure that our online consumer experience is in line with brand promise. We wanted a new system that would give us the bandwidth and flexibility to adapt to the changing environment and also help us to provide a better end – to – end experience for our consumers. That’s why we chose Fluent Commerce. ”
Treasury Wine Estates is an ASX listed company with $ 2 billion + revenue. They employ 3000 people with their headquarters in Melbourne.
“Over time, we have been able to deliver exactly what Treasury Wine Estates needed, setting real delivery expectations and getting the best wines in the world for their customers, quickly with out of box capacity of Fluent Order Management. The teams have worked together seamlessly and we look forward to enhancing the customer experience by adding more convenient features, ”said- Doug Brochu, President at Bridge Solutions Group, Pivotree Company.
Graham Jackson, CEO of Luent Commerce, said: “Treasury Wine Estates is an iconic Australian company. We are delighted that they have chosen Luent Commerce to help them deliver the best wines in the world directly to their customers and we look forward to supporting them as they grow locally and internationally. ”
Treasury Wine Estates Selects Fluent Commerce to Enhance Consumer Experience –
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