Tech

Thinking of a website redesign? Why not do it in public?

A building under construction for all to see is a work in progress. This is rarely the case with corporate websites.

Often conceived in back rooms and built by teams of design and marketing professionals, small business websites tend to be built less for target visitors than for executives at the companies that run them.

They are the best guess of what your target visitors want based on the opinions of people who haven’t met many of them.

In rebuilding the Americans with Disabilities Act website administered by the US Department of Justice, the Nava Public Benefit Corp. making the process transparent.

His approach allows anyone interested to juxtapose the old with the new, see the thinking behind the redesign, and give their feedback.

It’s a tactic more businesses should be using.

Copyright © 2022 IDG Communications, Inc.

Thinking of a website redesign? Why not do it in public?

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