A Manchester-based baby development app has named Andrew West-Moore as its new product head.
With extensive product management experience at Rentalcars.com, Booking.com, Zühlke and UKFast / ANS, West-Moore brings extensive user-centric experience to the award-winning My First Five Years.
The app allows parents to help them understand their child’s unique development path during the crucial first five years of life.
The appointment follows this year’s announcement that it has raised £ 1.4 million from GMCA and five high net worth individuals.
West-Moore said, “As a parent, I remember too well the early days of uncertainty and guilt as I looked to grandparents and friends for advice.
“As my son grew up, kindergarten and school brought age-rated stages with boxes full of anxiety-inducing expectations.
“I was really drawn to how the app and its community support my child’s unique journey and reduce parental peer pressure while allowing us to understand his journey on a much deeper level.
“I am thrilled that this fantastic product is at the heart of the team and look forward to supporting the parents we produce it for.”
Founded by Alistair Bryce-Clegg and Jennie Johnson MBE, My First Five Years is a trusted source of information for parents and guardians.
It can trace a child’s journey through six developmental streams, supported by thousands of activities and interactions, with access to a supportive community of other parents.
Johnson said: “We are delighted to welcome Andrew to the team. His expertise will allow us to tailor our app to our users more responsively than ever, to ensure the best possible experience for parents as they support their children on their unique learning journey. “
Originally developed with the award-winning Apadmi team, West-Moore will continue the vision of my first five years, leading a new in-house Manchester-based team to accelerate and refine the user’s journey.
West-Moore said: “Apadmi has done an amazing job that we now need to strengthen with an internal team. It is incredibly exciting to work on this wellness app with an amazing team behind it, to shape the next generation of children. “
West-Moore will begin as product manager at My First Five Years in May 2022.
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