Elves and shelves The franchise is loved by children around the world and has been firmly established in the festive tradition since it was founded in 2004, featured in the Macy’s Thanksgiving Parade, live musicals and some sweet snack boxes. It has been.
Based on the American family’s own Christmas tradition, The Elf and the Shelf began as an idea between mother and daughter and evolved into a larger, commercially successful brand than you might imagine.
Chanda Bell looked back on her childhood experiences on vacation, initially celebrating her family and thinking of retelling them to cheer up her sick mother, Carol Eversold.
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“When we were kids, our scout elf, Fisby, came to our house every year to watch over our family,” said a native in Atlanta, Georgia. Forbes In 2019.
“I have great childhood memories with Fisby. Race with my brother and sister to find out who can find Fisby first and what he wants for Christmas. I remember telling you that it was really a holiday tradition for our family to enjoy together. “
The idea of an elf and a shelf came to Chanda after seeing her mom experience a health problem in 2004.
“At that time, my mother was a little depressed,” she said.
“At that moment, I thought,’Mom, why don’t you write a story about a family elf?’ This is not only a fun project we work on together, but also this story and tradition. I thought it would be a great opportunity to share with my family, so we wrote Elves on the shelves: Christmastradition. “
Chanda’s twin sister, Christapitz, joined the duo to create this story and bring it to life with their own investment – without any help from anyone else.
“My husband and I ran out of credit cards after we decided to self-publish, my sister sold her house, and my parents for us to start a company We used their retirement savings so that we could invest everything we had in our company, “Chanda said.
It was a dangerous move at the time, but it turned out to be the best move for the family, as they made a lot of money from business decisions after maintaining 100% family ownership.
Elf on the Shelf is currently sold in 13 countries, has more than 50 licenses worldwide, and Chanda’s family is very wealthy.
This was not the originally intended result, as entrepreneurs claimed that elves and shelves were created to celebrate faith and love.
“We are unique in exploring the theme of generosity and kindness, while adhering to our goal of capturing the spirit of Christmas and using characters that children love to create fun family moments. We are proud to provide family-friendly storytelling at, “Chanda added.
With Christmas just around the corner, The Elf on the Shelf products will continue to brighten children while spreading the same positive message.
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The millionaire behind the epic elf of the Shelf franchise
Source link The millionaire behind the epic elf of the Shelf franchise