The Joy Club, an online loneliness community, is raising £ 1.1m

The Joy Club, an online community platform that tackles loneliness among retirees, has raised £ 1.1m in a round of funding from VC businesses and a number of significant angel investors, including co-founder of Google Maps Lars Rasmussen.

Co-designed by a team of pensioners, the Joy Club aims to tackle an epidemic of loneliness among the elderly. The Campaign to End Loneliness estimates that 1.4 million older adults in the UK experience severe loneliness, and the figure predicts rise to 2 million by 2025.

For a monthly subscription fee of £ 5, the Joy Club provides nine million UK pensioners with access to an online community space that hosts events, classes and experiences to encourage pensioners to connect with others.

Members can also communicate with each other in the Joy Club’s online social space.

Beta launch for the platform in December 2020 During that time, research was conducted among the 5,000 members to further develop the platform.

The scene was inspired by the life of the company’s CEO Hannah Thomson’s grandmother.

“My Granny Jean found retirement to be the happiest and most socially connected time of her life, but few people were so lucky,” said Thomson.

“Stopping work can be an edge for many people; your routines are achieved and many people struggle to recalibrate their identity, despite the fact that there is still a long way to go.

“It simply came to our notice then. We want to create the community, inspiration and opportunity that people need to succeed later in life. ”

The Joy Club was also supported by Calm / Storm Ventures and Alma Angels.

Lucanus Polagnoli, co-founder and managing partner at Calm / Storm Ventures, said: “Fostering social connections and being part of a community is a vital factor in living a healthier life.

“And as our society ages, it is becoming more important than ever that we are able to stay mentally and physically fit. We believe there is huge potential in the market for an adult brand that will not speak to its audience or make a baby out of it. ”

The Joy Club, an online loneliness community, is raising £ 1.1m

Source link The Joy Club, an online loneliness community, is raising £ 1.1m

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