Android vs Apple
As you can imagine, there’s a lot of information about how Apple works to distinguish between iOS and Android, and insights into how Apple sees the service as a way to retain iPhone users. There are a few. “I’m worried that Android’s iMessage will help clear the obstacles in the iPhone family of providing Android phones to kids,” Apple’s Phil Schiller (now Apple Fellow) told other executives. It was.
iMessages has never reached Android, but with the exchange, the company has at least Think About that – and many of Apple’s top brasses (including Eddy Cue) thought it was a good idea. Even if Apple’s team has different opinions, it’s interesting that they seek consensus.
When it comes to Epic’s proceedings against Apple, executives are pretty clear.
“Epic wants us to be Android, but we don’t want to be, and our consumers don’t want that either. They want a choice,” Apple’s lawyer said. Karen Dan said in the opening remarks.
How about a web app?
Apple CEO Steve Jobs was surprised at the original iPhone when a third-party app suggested doing so. Only run is allowed On the device Web app.. At that time, we all criticized the decision, but the move was a big topic at the time. Executives quickly changed their minds and the iOS ecosystem was born.
“In my experience, it was clear that these apps weren’t as good as native apps. We wanted to get the best apps possible on the platform,” said Scott Forstall, who led iOS development at the time. I’m talking about it.
This series of exchanges shows that Apple’s team is agile enough to change decisions if it doesn’t fit the company’s plans.
Content as a lock
Apple is often accused of using content to lock people into the platform. “Getting customers to use our stores (iTunes, App, iBookstore) is one of the best things we can do to get people hooked on the ecosystem,” said Apple’s current senior online service officer. Vice President Cue wrote to Apple CEO Tim Cook in 2013. .. “Who leaves Apple products after purchasing apps, music, movies, etc.?”
What makes this even more interesting, of course, is that Epic itself is paying millions of dollars to secure exclusive rights to sell games on the platform.Apple and Epic Developed plan Before Epic chose to go to war, he bought a co-subscription bundle for Apple Music, Apple TV, and Fortnite.
Obviously, Apple’s team is very pleased to seek a mutually beneficial partnership.
Epic claims that App Store curation is ineffective based on accidental incidents in the event of a problem.
For example, I’m quoting an email from Schiller in 2012. This is insane, “he wrote. When the “obvious” Temple Run “lip-off” app became the top free app on the App Store.
It’s worth noting how quickly Apple’s system usually repairs identified errors.
The central argument Apple has for such curations is security. “Keep away from the security inherent in the iPhone. Malicious people do outdoor activities. That’s why Android security stats are so bad,” said Dan.
It may be relevant that Schiller took over control of the App Store from Eddy Cue in 2015.
Security is always built in
Apple slides shown on the caseAvailable here) Reveals that iOS withstands only 1.72% of malware infections. In contrast, Windows accounted for 38.92%, Android 26.64%, and “Other” (possibly including macOS) 32.72%.
“We considered the fact that the iPhone is a mobile phone that is easy to carry around and is necessary for it to function as a mobile phone. We take great care to ensure that the device is more secure and reliable. It was a PC at the time, “says Schiller. (Avier Rubin, technical director of the Johns Hopkins University Institute for Information Security, seems to agree.)
By the time the first iPhone came out in 2007, unprotected Internet security issues were widely known. Apple has made a good decision.
Only after witnessing the rapid spread of mobile technology did our other people understand the vital importance of security and privacy.
What is the case really about
When wealthy and powerful people speak Populist values such as freedom, They usually only mean their own freedom to make money. Given Apple’s incredible success, it’s no wonder Apple’s team is striving to build a money-making business. At the heart of this case is cash, not exaggeration.
The ultimate solution may force Apple and other app stores (including Epic) to agree to court-required agreements. Fee structure, This is unlikely to make everyone particularly happy, including Epic.
It’s arguable that Apple has always expected the revenue split to change at some point. “Do you think the 70/30 split will last forever?” An email from Schiller to Jobs and Cue was asked in 2011. “One day, I think we’ll see enough challenges from other platforms and web-based solutions that want to tune the model.”
Apple in 2020 Dropped that fee That’s 15% for the vast majority of App Store developers who don’t earn $ 1 million a year. Apple also claims that Epic’s calculation of App Store operating costs does not include the creation of R & D or software development tools.
Click here for details
If you’re struggling to get deeper insight into the case as you move forward, you can: Examine all the evidence shown here.. The trial is open to the public via an audio-only webcast. Dial-in number: 1 (877) 336-1839, access code: 9403112.
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The Epic / Apple battle shows what executives think about their business
Source link The Epic / Apple battle shows what executives think about their business