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“The eCommerce landscape is imperfect and in need of an overhaul”

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The CEO of the company n.1 in our ranking Retail technology 50 states that the eCommerce landscape is imperfect and in need of an overhaul.

by Cas Paton OnBuy was also recently named in the FT1000, a list of the fastest growing companies in Europe.

OnBuy wants to reshape the eCommerce landscape and change consumers’ perception of online marketplaces. The company has promised to never compete with its resellers and prioritizes treating them fairly as an equal partner.

“Many of today’s markets also operate as retailers, giving consumers the idea that they all compete directly with independent, high-end retailers, but it doesn’t have to be,” the founder said.

“The eCommerce landscape is imperfect and in need of an overhaul. In its purest form, a market is there to facilitate the buying and selling of goods, and that is what we have built here at OnBuy. “

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A survey conducted by the Bournemouth-based firm of 2,000 working adults revealed that nearly two-thirds of consumers want to support independent retailers, yet 90% of them believe the only way to do this is to buy directly from them.

A further 75% of respondents think markets compete with retailers.

“The results of this survey are very telling in terms of how consumers view the markets,” reflected Paton.

“We are different. Fairness and transparency are core principles of our organization and this allows us to provide the best environment for reseller growth.”

A recent Black Friday event saw OnBuy cut its site-wide fees to ensure retailers could offer the best prices on products. He says this new approach has resonated with both retailers and consumers, resulting in continued market growth, despite a significant downturn in the overall eCommerce market.

Katie Lindop, eCommerce sales director of Swan cookware and accessories brand, said: “Given the competitive online market, from a manufacturing and distribution point of view, if we are competing with the market itself, we have to stay one step ahead. forward, which makes our job harder as we react to things that happened yesterday, rather than proactively looking at things we might do next.

“Listing on OnBuy makes it easier, as we manage our distribution, we are able to control our product and prices and how we are perceived in the market. This gives us greater visibility without devaluing our brand ”.

OnBuy staff offered over £ 1 million in stock options prior to the IPO

“The eCommerce landscape is imperfect and in need of an overhaul”

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