Entertainment

Strictly’s Craig Revel Horwood’Alongside the BBC for using the fab-u-lous tagline in bed ads’

Please come to dance strictly‘NS Craig Revel Horwood Reportedly BBC The boss who used his “fab-u-lous” tagline in the bed ad.

Judge, 56, starred in an advertising campaign for bed company Dreams, where he uses his famous line, but Craig is said to have violated strict guidelines by doing so.

The BBC discourages stars from duplicating their role on the channel for personal commercial gain. Craig’s role in Dreams advertising is considered a conflict of interest because he frequently uses his “fab-u-lous” tagline while criticizing the dancer in Strictly.

Burning: Strictly Come Dancing’s Craig Revel Horwood is reportedly in line with the BBC’s boss for using his “fab-u-lous” tagline in bed ads.

An Instagram post by the company captions a blurry image of Craig lying next to the log. Can you guess who it is? “

However, the BBC’s editorial guidelines stipulate that the promotion activities performed by the stars should not “mimic or duplicate” the company’s in-air role, and “the symbolic rigor used by commercial organizations. The phrase is included. “

rear mirror Flagging a violation of the BBC quickly removed the word from the post.

A BBC staff member who has nothing to do with the dance show told the publication: He will be the same for any player in the show. “

Uh: Judge, 56, appears in an advertising campaign for bed company Dreams, which uses his famous line, but Craig is said to have violated strict guidelines in doing so. increase

Uh: Judge, 56, appears in an advertising campaign for bed company Dreams, which uses his famous line, but Craig is said to have violated strict guidelines in doing so. increase

In another aspect of Craig’s big-money role, choreographers show different sleeping positions inspired by different dance poses and can be used in the “Dreams to Sleep Like a Log” guidebook.

First, the TV personality states:

While another person is looking at his advice, “Like Charleston, this position is about keeping your body more rational, so you spread out like a starfish and occupy most of the bed. It is not.”

However, while the word “fab-u-lous” violates the guidelines, the rest of the campaign and the use of dance positions is not limited to Strictly Come Dancing.

Rule: The BBC discourages stars from duplicating their role on the channel for personal commercial gain. Craig's role in dream advertising is considered a conflict of interest.

Rule: The BBC discourages stars from duplicating their role on the channel for personal commercial gain. Craig’s role in dream advertising is considered a conflict of interest.

Drama: An Instagram post by the company captions a blurry image of Craig lying next to the log. Can you guess who it is?

Drama: An Instagram post by the company captions a blurry image of Craig lying next to the log. Can you guess who it is? “

A BBC source told The Mirror:

“He was asked to create these sleep positions for the campaign because of his profession and expertise as a choreographer and dance creator.

“The identified dance is a general dance term and is not unique or exclusive to Strictly.”

MailOnline is seeking comments from Craig and Strictly representatives.

Craig is not the only BBC star accused of violating company rules.

Strict: However, the BBC's editorial guidelines state that promotional activities performed by stars should not

Strict: However, the BBC’s editorial guidelines state that promotional activities performed by stars should not “mimic or duplicate” a company’s on-air role.

Permission: However, while the word

Permission: However, while the word “fab-u-lous” violates the guidelines, the rest of the campaign and the use of dance positions is not limited to Strictly Come Dancing.

Nick Knowles angered his boss and endangered his work at DIY: SOS in May this year after appearing as a job builder in an ad for Shreddy’s Serial.

This ad is said to violate the strict advertising rules of broadcasters that prohibit television talent from trading off on-screen personas.

At the Crunch Zoom meeting last month, Nick was told by the corporate boss that he had to air an ad or stop the show that helped him start his career.

Nick had to leave the BBC show while the ad was still running, as Nick had already started broadcasting and couldn’t pull out the ads that had already been paid.

The strict rules of broadcasters stipulate that promotions that include on-screen talent should not “mimic, reference, connect, or” pass “BBC content.”

Another Rule Breaker: Nick Knowles angered his boss and endangered his work in DIY: SOS (painted on DIY SOS) in May of this year after appearing as a job builder in an ad for Shreddy's Serial. Is)

Another Rule Breaker: Nick Knowles angered his boss and endangered his work in DIY: SOS (painted on DIY SOS) in May of this year after appearing as a job builder in an ad for Shreddy’s Serial. Is)

Strictly’s Craig Revel Horwood’Alongside the BBC for using the fab-u-lous tagline in bed ads’

Source link Strictly’s Craig Revel Horwood’Alongside the BBC for using the fab-u-lous tagline in bed ads’

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