In recent years, consumer behavior analysis has emerged as an effective tool in a variety of industries to identify and adapt to ever-changing consumer needs.
Today, many organizations access data through a variety of sources to reveal important information related to customer preferences, opinions, and habits.
London-based Streetbees offers a human intelligence platform that collects and analyzes offline consumer behavior. By analyzing the actual moments it collects from the global community, the company reveals what people are doing and why.
Raise £ 5m
The company announced that it has secured an additional $ 6.7 million in investment from leading technology investor TempoCap.
The funding follows Lakestar’s recent $ 40 million Series B round of Streetbees announced in October to accelerate the development of an AI-driven human intelligence platform.
The new investment from TempoCap, made in the form of a secondary transaction, shows current and future employees the significant value of holding the company’s shares and options.
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This is expected to be a huge attraction for new talent as Streetbees has embarked on an important recruiting activity and continues to expand internationally.
Uses natural language processing technology
Over 3.5 million users in 190 countries around the world, or “bees,” use the chat-style Streetbees app to share the moments of everyday life through videos, photos, and text.
By applying advanced natural language processing technology to the results, British companies reveal not only what they are doing, but why they are doing it and what is driving them. And predict what to do next.
The company operates in the consumer goods, media, entertainment, retail and insurance sectors. Clients include Unilever, PepsiCo, Sony Pictures, Carlsberg, Santander, IKEA, Vodafone and L’Oreal.
Tugce Bulut, CEO of Streetbees, said: “I felt it was a good time to reward the early stakeholders who have contributed to our success so far as we embark on an exciting new growth phase. TempoCap is a high-growth entrepreneurial spirit. A secondary specialist who has been passionate about supporting a thriving business and looks forward to a great partnership. ”
Adam Shepherd, an investment partner at TempoCap, said: “Streetbees is leading innovation in the customer research market thanks to its unmatched searchable consumer moment database provided by a large global user base. Its end-to-end technology platform. Indexes that data to give Streetbees consumer-centric clients a better understanding of consumer behavior and more agile client response to rapidly changing customer preferences. ”
Streetbees Raises £ 5m from TempoCap: UK-based AI Platform Wants to Block Market Research with Human Intelligence
Source link Streetbees Raises £ 5m from TempoCap: UK-based AI Platform Wants to Block Market Research with Human Intelligence