The streaming platform surpassed commercial free-to-air television for the first time in Australia due to its “many choices for content delivery”.
The data revealed are from the 2nd Annual Media Content Consumption Survey commissioned by the Federal Ministry of Communications and conducted by the Social Research Center in September 2021.
Research has shown that more Australians use online subscription services rather than commercial television. 62% of these services watch programs and 58% watch free-to-air television.
Trends: Australia’s consumption of streaming services such as Stan, Netflix, Binge and Disney + surpassed commercial free TV viewing for the first time in the country.Photo: Isla Fisher Wolf Rike Me from the Stan original series
“As the study shows, there is a continuous and significant change in the way Australians consume screen content, and the adoption of online and on-demand platforms is growing significantly,” said Paul Fletcher. rice field. Australian person..
Australians are “eager to respond” to “more choices in content delivery,” Fletcher said.
“These trends have a significant impact on media policies and regulations. Such regulations should be as platform-independent as possible, including those related to issues such as local content requirements. We need to, “he added.
Impact: Communications Minister Paul Fletcher said that increased consumption of Australian streaming services “has a significant impact on media policy and regulation.”
Between 2020 and 2021, Australian streaming service consumption increased from 60% to 62%, and free-to-air TV viewing decreased from 61% to 58%.
Public free-to-air television also recorded a drop in viewership from 53% in 2020 to 50% in 2021.
Alison Hurbert-Burns, executive director of streaming service Binge, believes the survey shows an already established and ongoing trend among people who watch screen content.
“You have these consumer trends that have been happening for some time now. This is not the first chapter in online video and streaming,” she said.
“These are trends that have been built, but I think we are at a turning point where trends become a favorite.”
Statistics: Surveys show that more Australians are focusing on online subscription services rather than commercial television. 62% of these services watch programs and 58% watch free-to-air TV (stock photos).
Hurbert-Burns said the pandemic “quickly tracks the bedding of this behavior”, has easy access to services such as Stan, Binge, and Netflix, and the most “topic” shows are on streaming platforms. ..
The Media Content Consumption Survey collected responses from a group of 4,135 Australians across a wide range of demographics.
Respondents who watched the subscription service tended to prefer these platforms because they could “see what they liked when they wanted” and had no ads.
According to a survey, most people who watch commercial free-to-air television watch it for news and sports.
The Stan The original movie Gold starring Zac Efron will premiere tomorrow.
Preference: Respondents who watched subscription services tended to prefer these platforms because they “see what they like when they want” and have no ads.Photo: Stan Original Film Gold Zac Efron
Streaming service beats Australia’s first commercial FTA TV
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