Celebrity tax collectors Jodie Kidd and James Blunt supported Stella Artois’ national campaign launched today. The campaign will provide hospitality staff in UK pubs with a tip of £ 500,000, who will provide £ 1 for each pint of Stella.
Pubs can apply to sign up for a one-month Stella Hints campaign starting April 12, when the pub is set to resume outdoor service.
Stella Artois executives say they expect up to 12,000 hospitality staff to benefit from the initiative of a television advertising campaign featuring celebrities.
Already signed up at the London venues are Highgate’s Red Lion and Sun, Soho’s Wingmans, and Catford’s Black Cat Pub.
Heathball, who owns the Red Lion and the Sun, said his staff were “very happy” in the news.
He states: “Tips are a very important part of the job and my team had to go without most of the Covid-19 period.
“Last year was a very difficult year for everyone working in the industry and many weren’t sure if they could get it done. This sector wants and needs a strong recovery. So it’s great to see the effort and support provided through this Stella Artois campaign. “
Kid owns a West Sussex half moon inn and Brandt is behind Chelsea’s Pub The Fox & Pheasant.
“We signed up for both because we directly explained how the hospitality staff suffered last year and understand how important a great reopening moment is for the sector,” said Alice Humphrey, European marketing director at Stella Artois. I told Standard. “.
Humphrey points out that daily tips are “very important to the workforce,” and brewers “at the moment of spotlighting and rewarding the hard-working and resilient bar staff at the heart of the industry. I want to celebrate the revival of the industry. ”
She states: “We know that this enhancement of support is now very welcomed by the incredibly positive reaction to Stella Chips from our on-trade partners.
“We are pleased to help our pub partners open the door again and enjoy the cold pints of Stella Artois, which is set to have a great summer.”
Stella Artois is owned by AB InBev, the world’s largest brewery, behind Budweiser and Corona beers.
Tips will be provided to pub owners at the end of the month to split between staff, and information about which pubs have benefited will be published on the brewery’s website.
Stella Artois tip British hospitality staff £ 500,000 in a new celebrity-backed reopening campaign
Source link Stella Artois tip British hospitality staff £ 500,000 in a new celebrity-backed reopening campaign