In this era of social media and the digital world, everyone wants to be ahead in the social media race by growing their online presence. This is applicable more to business accounts as they desire to generate more organic traffic, enhance followers, and increase likes and shares.
Since social media is a powerful and effective tool that can help you to boost your online presence, no business can afford to ignore it. Following a well-optimized business website, the next important way to market a business is to enhance its social media presence.
You can not only drive traffic from your social media pages to your website but also engage with your existing and potential customers to enhance branding. For example, you can learn how to make a reel on Instagram to increase organic Instagram growth, which will drive more traffic to your website. Here, you can find some useful hacks that can boost your online presence.
One of the most crucial factors to ensure your social media presence is by posting fresh content consistently. This ensures that your followers stay engaged and look forward to your content. It is best to plan your content posting schedule in such a way that it does not seem like you are spamming their accounts with your content. Also, it should be timed in such a way that whenever your followers open their social media accounts, they should come across your posts.
For this, post your content at a time when your target audience is most likely to be online. For example, if your target audience is students then you can publish your content around lunchtime, and if you are targeting homemakers, you can post around noon or post-lunch.
- Make reels
Instagram has become the most preferred platform as more than 500 million people on a daily basis access this social media platform to scroll or upload reels. Not many Instagram users are aware that making reels is the top way to ensure that your presence online is well maintained. Instagram reels are very effective and pull more and more followers. This hack is very simple, pick a theme that is most trending on the Instagram platform and make a creative reel on a related topic. Next, use the most trending hashtags as people look for content and reels with the specific terms that are trending. You can search online for the trending hashtags and use at least ten hashtags on your reels.
- Edit for Impactful Videos
Whether you are into photography or videography, don’t forget the power of well-edited videos. If you are adding music or dialogues in your reels, make sure that they are well-timed and do not go off beat because this can irritate the viewers. You can use free or paid editing apps that are available online for editing and making it a fun task.
Your online presence is directly related to the quality and frequency of your social media posts. In other words, your online presence depends on how much you intend to work towards it and your creative talent.