United Kingdom

Sam Ryder at Eurovision, TikTok – why not let fear control his decisions


everything you want – a smooth selection of songs, strong competition, a curse of Brexit, but The United Kingdom suffers from a severe case Eurovision hoodoo.

Finishing the dead floor for the last two editions, bad old James Newman The islands, which were hit by zero points in 2021, have not been in the top 10 since. Jade Evan In 2009 he took the fifth place at the dizzying heights. So how did Sam Ryder, the social media sensation that TikToks helped him get a big label deal during the epidemic, come about when he got a call asking him to try to change the UK’s fortunes this year? Eurovision?

“My heartbeat was like a fan. “It’s amazing, what an incredible opportunity,” the 32-year-old recalled. “Then, immediately after the light is blinded, you become afraid, մտած excessive thinking begins to enter. And if you get such points? And if you come here in the leaderboard.

“But then I had to constantly remind myself that it had nothing to do with anything under my control; to base your decision on one of those things means to base your decision on fear. And I never want to have a relationship where I choose not to sing because I’m afraid or I’m afraid. “

This is a reasonable approach for a musician who has not been alone for the last two years. The announcement that Ryder will leave for Turin Eurovision final “opened the door” in May in terms of diary commitments. Our interview was pressed over the weekend during a flight from Madrid to Germany, but this is just the latest injection of rocket fuel into Ryder’s ascent.

Growing up in Essex, he grew up in “a home where he has always been music:»; One of his earliest memories of singing the duo with Freddie Mercury as a child was with the duo. Later, inspired by artists from the lower extremities of the spectrum, such as Iron Maiden, Ryder soared into groups “like a flea dog,” he says, “playing instruments and singing.” “As soon as the band member left, someone needed someone, it was me who came in. … It usually happened that way.

“I was like death,” he says with a laugh. “When I arrived, you knew the days were numbered.”

A few years before the epidemic, Ryder focused on trying to start a solo career, but soon fell into that “over-thinking cycle” of spending weeks on projects before tying it all up, which was doomed to repeat the process.

Log in to block the first Covid. “It gave me a really good opportunity to clean the slate,” says Ryder. He decided to “look at how my relationship with music works.” That was the question, to overcome that delay, I just took out my phone and sang live in it. “

Within weeks, Ryder became one of them TikTok:the most viral musicians of His videos, in which Ryder performed pop songs to show off his stunning vocals (մազ glorious hair), were less than 30 seconds long, but captured millions of viewers, including a number of well-known fans. Justin Bieber asked me to say that he sent a message to my video with the song Sia Elastic Heart. to: “Sia,” Ryder recalled. “And then Sia posted it on her Instagram with this amazing, inspiring caption. It was a huge milestone. “

Ryder’s digital reputation continued to grow. “He has 12.3 million TikTok followers, more than 100 million likes on the platform. Soon after, the big record labels started spinning. is Ryder.

“There was some interest for a while, but it’s not just a done deal, like, ‘Hey, we’ve seen you have so many followers on TikTok, so we want to sign with you,’ because it’s immediate. that’s stupid. That does not happen. It was actually the “Space Man” who made me sign [current label] Parlofon. “

Ryder means the song he is going to sing at Eurovision, do not track that “presses the start button on everything”. Written for the role of Amy Wage, author of Grammy Award-winning Ed Sheeran’s hit “Think Out Loud” with composer Max Wolfgang, it was first released in February this year.

A sharp pop ballad that emphasizes Ryder’s dynamic, powerful voice, it became a hit at British show sales earlier this year. It was during the tour that Ryder realized that Space Man had also caught the ears of the BBC, who wanted it for Eurovision.

“It took me three days to make my decision, even though I knew it was my decision because I knew that as soon as you said yes, it all started,” Ryder said. “I was on my first British tour, I really wanted to be in that moment, to enjoy that moment, to not let myself be overwhelmed by this huge force, which is Eurovision, which is coming very soon, until I can not. to overcome it. “Frankly, I was worried it would just be too much on my plate, mentally.”

A fan of Eurovision since childhood, who considers Finnish horror rocker Lordi to be his favorite song of all time, Ryder seems to be well aware of the surrealistic pressure he now faces, but he has decided to enjoy the moment of May.

“Those three minutes will be spent in the blink of an eye on the Turin stage,” he said. “And if you’re afraid of your decision, or the place where you’re in the leaderboard, it goes faster. It’s very important for me to try to stay calm, focused, focused throughout the work, because I want to enjoy it. ”

And although the United Kingdom does not have much on the last lineage, there is cautious optimism. Some bookmakers have made Ryder a favorite. It’s nice to feel “encouraged that I hope there’s a positive atmosphere in the house,” Ryder said, “but he also made a conscious decision not to get too caught up in it.” “I just want to leave Eurovision, to leave that stage, to know that I did the best I could.”

The final of the Eurovision Song Contest will be broadcast on BBC One, iPlayer, Radio 2 and BBC Sounds on May 14 at 20:00.

Sam Ryder at Eurovision, TikTok – why not let fear control his decisions

SourceSam Ryder at Eurovision, TikTok – why not let fear control his decisions

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