RevLifter Secures £ 3 Million Series A Follow On Investment From Investors Including Maven Capital Partners – UK Technology Investment News

North East Development Capital Fund and Gresham House Ventures complete a £ 3 million investment in RevLifter

The North East Development Capital Fund (“NEDCF”), supported by the European Regional Development Fund and managed by Maven Capital Partners (“Maven”) and Gresham House Ventures (“GHV”), today announced the completion of a 3-year project. million pounds round of financing for RevLifter, an AI-powered technology platform that enables brands to achieve their e-commerce goals through personalized offers and content. The transaction is split equally between NEDCF and GHV.

RevLifter is used globally by retailers such as New Balance, Uniqlo, Staples, EE, and Lowe’s to change their mass and non-targeted promotions for incentives and personalized content, enabling them to solve a number of common eCommerce challenges such as increasing values. cart, lower cart abandonment, increase margin and increase conversion rates. Boston Consulting Group expects the customized offerings to generate an additional $ 70 billion (£ 53.2 billion) in annual revenue for resellers, and RevLifter is uniquely positioned to unlock this growth.

In 2020 Maven VCTs and GHV co-led a £ 3.3 million Series A funding round for RevLifter to support rapid business expansion, leveraging several new growth opportunities driven by changing consumer behavior following of the Covid-19 pandemic. Since then, the company has achieved excellent results, increasing revenues by 125% last year and winning many new high-profile customers, including and Boohoo. The company now processes over 185 million online shopping baskets every month through its platform.

The funding announced today will help London-based RevLifter continue its impressive growth. Maven has leveraged his position as manager of the NEDCF to provide a flexible finance package that will allow the company to transfer part of its business to Catalyst in Newcastle, home of the National Innovation Center for Data. The investment will also support the hiring of new staff in the Northeast, while driving RevLifter’s push into the US market, where it has gained considerable success over the past two years.

Michael Vassallo, Maven’s Investment Director, said;

“We are pleased to reaffirm our support for RevLifter and this additional investment strengthens our confidence in the continued growth of the business. Maven manages a wide range of funds and can use a combination of these, along with partnering with other investors, to structure a flexible finance package tailored to the company’s financial objectives. This comprehensive offering allows RevLifter to tap into the digital talent pool in the North East of England and build an infrastructure that will allow them to scale. “

Thomas Makey, Investment Director of Gresham House Ventures added;

“Since our initial investment in RevLifter in 2020, the company has gone from strength to strength and we are excited to make this additional investment to support the next phase of its regional and international growth. RevLifter’s management team is well positioned to strengthen the company’s position in the rapidly evolving e-commerce industry and we look forward to continuing our successful partnership over the next few years. “

Simon Bird, CEO of RevLifter, said;

“We are very pleased to count on the continued support of Maven and Gresham House to facilitate our move to the Northeast. RevLifter focuses on helping some of the world’s largest retailers unlock the £ 1 billion growth opportunity linked to personalized offerings. As we prepare to launch a range of cutting-edge tools in 2022, the extra funds will prove crucial in bringing these solutions to market by hiring new RevLifter talent in digital hubs such as Newcastle. “

– ends –

Further information

For media inquiries or investment questions, please contact:

Sapience Communications (PR in Maven)

Richard Morgan Evans 020 3195 3240
[email protected]

Maven Capital Partners

Steven Ford 07580 792 608
[email protected]

Notes to editors

About Maven Capital Partners UK LLP

Maven Capital Partners UK LLP, a subsidiary of Mattioli Woods plc, is a leading private equity firm focused on providing flexible financing for high growth companies and one of the most active investors in small companies in the UK.

Headquartered in Glasgow and with offices across the UK, Maven has over 90 investment and support professionals who provide truly national coverage. Maven has over £ 740 million of funds under management and ready to invest, and manages assets for a variety of client funds, including Venture Capital Trusts, MBO Funds, UK regional fund mandates and Maven Investor Partners, a syndicated of institutions, family offices and experienced investors.

About RevLifter

RevLifter has a mission to make every eCommerce deal smart throughout the entire customer journey. Its market-leading platform enables brands across all verticals to launch personalized offers and content in real time that exceed revenue, sales, conversion, acquisition, retention and more goals.

Used by over 100 brands around the world, including some of the biggest names in fashion, telecommunications, beauty and consumer electronics, RevLifter’s cutting-edge solutions are quick to deploy and consistently deliver the best possible result for eCommerce resellers and their customers.

About Gresham House Ventures and Gresham House

Gresham House Ventures is a growth stock investor who specializes in scaling businesses with business models driven by technology, customer knowledge or service excellence. Our team aims to work with ambitious management teams who want the support of a long-term flexible investor who brings capital, insights and expertise.

Gresham House Asset Management is the FCA licensed business of Gresham House plc, a specialist alternative asset manager listed on the London Stock Exchange. Gresham House is committed to operating responsibly and sustainably, with a long-term vision in providing sustainable investment solutions.

About the North East Fund

The North East Fund is a suite of five venture capital and loan funds which was established in April 2018 to invest £ 120 million in approximately 600 North East companies over the period to March 2023. The fund managers they provide business development advice and investment finance to small and medium-sized businesses based in the seven local authority areas of North East England: Northumberland, North Tyneside, Newcastle, South Tyneside, Gateshead Sunderland and County Durham. The program encourages investment and commercialization of new technologies, including low-carbon technologies, as well as stimulating the creation of new businesses, private investment and entrepreneurship in the Northeast, with the aim of creating over 2,500 new jobs. The North East Fund has overall responsibility for the program, which is provided through five separate funds, each managed by independent FCA regulated fund managers. Details of these and up-to-date information on the progress of the program are available on the North East Fund website:

The North East Fund was established with funding from the North East England European Regional Development Fund program, the European Investment Bank and the yields of previous publicly supported investment funds based in the North East. It is jointly owned by the seven local authorities of the north-east.

On the European Regional Development Fund

The North East Fund will receive up to £ 58.5 million in funding from the European Regional Development Fund of England under the European Structural and Investment Funds Growth Program 2014-2020. The Ministry of Housing, Communities and Local Authorities is the managing authority of the European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps territories to stimulate their economic development by investing in projects that will support innovation, businesses, create jobs and the regeneration of local communities. For more information visit

On the European Investment Bank

The European Investment Bank (EIB) will lend up to £ 60,000,000 to the North East Fund program. The European Investment Bank is the long-term lender of the European Union owned by its Member States. It makes long-term funding available for solid investments to help achieve EU policy goals. For more information visit:

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RevLifter Secures £ 3 Million Series A Follow On Investment From Investors Including Maven Capital Partners – UK Technology Investment News

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