The president of Asda described the government consultation, which sought to return the imperial measurements in British stores, as “complete և absolute nonsense”.
Supermarket chairman Lord Rose said the consultation, which starts on Friday, will only be pleasing to “a small minority hiding from the past”.
The European Union Weightlifting Directive in 2000 forced UK traders to use metric packaged or loose goods such as fruits and vegetables.
They can still use the pound, but must indicate the grams and kilograms, except for a few products.
But the 12-week consultation. Whitehall sources backed up earlier this week – explore how this rule can be changed to give traders more freedom.
It could see the prices of fruits and vegetables only in imperial or pound less obvious metric equivalents.
The Department of Business, Energy and Industrial Strategy has announced that a review of the EU’s “oppressive rules” will restore “common sense” after Brexit.
It denied that this would mean additional costs to businesses, and argued that companies would not have to make any changes.
Businesses, trade associations and consumer groups will be involved in the consultation.
“While we’re thinking about our fruits and vegetables in pounds, the legacy of EU rules means we have to legally sell them by the pound,” said Paul Scalli, Commerce Secretary.
“Our consultation today will help stores serve their customers the way their customers want.”
Boris Johnson claims that imperial measures are “ancient freedom”
The potential imperial revival comes after the appointment of the Prime Minister Jacob Reese-Mogg earlier this year as Brexit Minister for Opportunities Briefly to reduce the bureaucracy in Brussels.
But as early as the 2019 election campaign, Boris Johnson promised a new “era of generosity, tolerance of traditional measurements” and insisted that measuring in pounds was an “old freedom”.
In a political document titled “Brexit Opportunities” last September, the government office promised to “reconsider the EU ban on labeling, the sale of imperial units, and the passage of legislation in a timely manner.”
Then the Minister of Brexit Lord Frost announced. “Brussels is often set up and the prevailing regulations agreed upon, with little regard for the national interest of the United Kingdom. We now have the opportunity to do things differently. ”
Returning to Imperial Measures is “Complete և Absolute Nonsense,” warns Asda CEO as government launches consultations | UK news
Source Returning to Imperial Measures is “Complete և Absolute Nonsense,” warns Asda CEO as government launches consultations | UK news