After a meeting with True Messenger execs this week, I decided that the company has found something that has implications far beyond the real estate market it is currently focused on: a social network that is really useful for business. The big problem with social networks right now is that they try to be everything to everyone and instead fail to really focus on anyone for anything. Facebook, for example, has groups. But they are mitigated by users, not focused on by developers to create unique and powerful experiences, and live under the same rules and worries that the rest of the service enforces.
Real Messenger, in contrast, is a social network focused only on the real estate market. It does a much better job of serving that market than Facebook, or any general social network, because it was created by real estate agents for real estate agents and customers. It is generally better to have a tool created by those who will use it than a universal tool that, because of its universality, cannot target a single market or use case.
Let me explain what Real Messenger is, and what it could evolve into.
Real Messenger: The real estate social network
In a general social network, you have many groups that are partly moderated by users and partly moderated by the service provider but there is no real connection between the developers of the tool and those who use it. This creates results, like Facebook, that are very clear if you want to progress.
Real Messenger was developed in partnership with some of the best realtors in the US to better connect real estate agents with people who own properties they may be looking to sell or buy. Although the company is currently self-funded and pre-revenue, its unique focus on bringing buyers and sellers together is almost unique.
The user scrolls through properties and marks the ones they like. Over time, Real Messenger uses artificial intelligence to look at that information and learn what architecture and features the user needs to better serve a uniquely engaging property.
Currently, it seems to focus mostly on very expensive single occupancy houses or plots (one property island in my life was going for $100 million). The app also acts as a realtor dating service by helping users find a realtor who works with properties they want to sell or properties with unique appeal.
This reduces the amount of time needed to find a property, better ensures that it is the best property for you, and may increase the sale price (by attracting more buyers). Although it is now basic, it could serve as a precursor to the future of social networking.
Details are key
The service is still young, but once it’s in widespread use the data it collects on potential buyers and sellers could dramatically change the way homes are sold. For example, it could provide a tool that would give you a perfect virtual home (which could eventually be placed in the metaverse) and search the world to find a property that is as close to your ideal as can. And, based on what he knows about your past real estate events, he could help you find the perfect agent for you in terms of knowledge and personality. (It may also identify client problems and help real estate agents learn how to avoid any related problems.)
This also suggests how social networks might evolve. There would be a significant difference between them and the dominant global approach of the big league players towards more localized specialized services that better meet the needs of a target group. Imagine a car courier, boat courier, gun courier, or private plane courier who keeps buyers engaged with interesting products for sale until they are ready to buy or sell – and then pivots to make that sale quick and easy .
Real Messenger is one example. As we apply AI to the social networking problem, the opportunity to improve sales closing rates, boost customer satisfaction, and capture more useful market intelligence will be unprecedented. Additionally, if this approach is successful, more services will pop up. And while targeted services like this pose no threat to the likes of Facebook, together they could make Facebook redundant and bring about a necessary change — the focus on social networks is not needed right now, in my opinion — for the future more powerful social networking.
While Real Messenger is newer and still has a lot of growth to do, it points to the future of focused social networking like Real Messenger instead of broad-based offerings like Facebook that struggle with anything approaching focus .
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Real Messenger: The birth of an industry-centric social network?
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