Tech

ProQuo AI Forms Advisory Board To Shape The Future Of AI Brand Management –

Scientists, technologists and marketing leaders bring new levels of innovation to brand management

ProQuo AI – the AI ​​- driven brand management platform that reassures brands that their marketing spend will deliver positive results – announced the establishment of an advisory board with science, technology and marketing pioneers. With members ranging from co-inventor of decision-making intelligence to award-winning neuroscientists specializing in consumer behavior to branding experts to Fortune 500 executives, the advisory board has partnered with ProQuo AI to secure the future of AI Brand Management delivery.

Decision-making information company, ProQuo AI, uses AI to help brands bring in more than 25 million potential growth actions per year in the ones with the most benefit – taking the gambling and guessing of brand management . The advisory board provides expertise to further deepen the customer experience and improve platform performance.

ProQuo AI Advisory Board members include:

Lorien Pratt He is the co-inventor of decision-making intelligence, chief scientist and co-founder of Quantellia, a machine learning and decision-making software and services company, and author of “The Link.” She has over thirty years of applied machine learning experience, with the Human Genome Project, DOE, US Courts Administration Office, DARPA and many more. He is a recipient of the CAREER award from the National Science Foundation, the author of numerous technical papers and articles, and Pratt is also a well – known speaker, author and co – editor of the book “Learning to Learn”.

David Eagleman he is a neurologist at Stanford University and a best – selling author internationally. He is best known for his work on sensory representation, perception of time, brain plasticity, synthetics and neurosurgery. He is the writer and presenter of the international PBS series “The Brain with David Eagleman,” and the author of the companion book, “The Brain: The Story of You”. He is also the writer and presenter of “The Creative Brain” on Netflix.

Sophie Scott is director of the UCL Institute of Cognitive Neuroscience, and investigates human communication and the human brain, with an emphasis on the neurobiological basis of vocal communication. She has published over 130 peer-reviewed academic papers. In 2020, she was appointed Commander of the Most Excellent Order of the British Empire for services to neuroscience.

Sharen Jester Turney Fortune 500 companies and leading retailers have a reputation for growing world-class brands and launching e-commerce businesses across department concepts, luxury and specialty. She was interim CEO of Gloria Jeans, the largest fashion, clothing and footwear retailer, and previously spent 16 years as president and CEO of Victoria’s Secret.

Nicholas Christakis, MD, PhD, MPH, is a Sterling Professor of Social and Natural Science at Yale University. His work is in the fields of network science, biosocial science and behavioral genetics. He directs the Human Nature Lab and is co – director of the Yale Institute for Network Science. He was elected to the National Academy of Medicine, the American Association for the Advancement of Science and the American Academy of Arts and Sciences.

Henry Dimbleby He was named a key non-executive board member of the Department of the Environment, Food and Rural Affairs in 2018 and was appointed by the Secretary of the Environment to lead the National Food Strategy in 2019. He is a co-founder of the Leon restaurant chain, the Sustainable Restaurant Association and the charity Chefs in Schools.

Mark Herschberg He has spent his career launching and developing new ventures at start-ups and Fortune 500s and in academia. At MIT, he helped launch the Undergraduate Practice Opportunities Program, known as MIT’s “career success accelerator”, where he teaches annually. He is the author of “The Career Toolkit, Essential Skills For Success That No One Taught You.

Jackie Stevenson She is a founding partner and CEO of a global awards creative agency The Brooklyn Brothers. One of the few women founders and creative CEOs of London, Jackie is a pioneer in women’s entrepreneurship and a hero of gender equality. In addition, she is a Board Advisor at The Circle of Style, a prominent member of the Women in Business committee at the Duke of Edinburgh’s Award, a trustee of Lawrence Dallaglio’s Rugby Works, and an active member and former President of Women in Advertising & Communications (WACL).

Faris and Rosie Yakob who are the co – founders of creative roaming consultancy Genius Steals and authors of best-selling books on marketing and branding. They are regular speakers on the topics of creativity, leadership and innovation, and digital communication and transformation. Faris previously founded a digital agency, was chief innovation officer of an advertising holding company and chief digital officer of the world’s largest advertising agency.

Huib van Bockel is the founder of TENZING, an energy drink that is the world’s first soft drink with climate labeling. He has earned a reputation as one of the leaders of new marketing ideas who believes that brands should influence the world around them, and take full responsibility for their climate footprint. Prior to founding TENZING, he was a Red Bull marketing leader in Europe.

“We are excited to welcome some of the brightest lights in science, branding and technology into the ProQuo AI business to take our growth and innovation story to the next level,” said Nadim Sadek, Founder and CEO ProQuo AI. “The combination of our IP and innovative technologies and our deep understanding of human behavior is changing the way brands think and act. Finally we are bringing what brand management is missing – the certainty of positive returns from marketing investments – and building the marketing industry with decision – making confidence. Together with our advisory board partners, we are turning marketing into a center of certainty. ”

About ProQuo AI

ProQuo is the first and only brand management platform that harnesses the power of AI to give marketers certainty about the decisions they are making. At ProQuo, you can have confidence in the marketing investments you are making, and know that all of them will have positive results for your brand.

Every day, ProQuo talks to consumers in your category, understanding how they feel about you and your competition. This is always AI ProQuo-compiled data that enables marketers to monitor, create, strategize and make the right decisions for their brands. With ProQuo AI, you will have a clear picture of the position of your brand, and you will always know what to do to make your brand as good as possible.

ProQuo AI Forms Advisory Board To Shape The Future Of AI Brand Management –

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