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Procter & Gamble Blames Amy Schumer for Tampax Tampon Shortage Following ‘Successful’ Advertising Campaign

Procter & Gamble is the culprit of comedy Amy Schumer for a shortage of Tampax tampons claiming the successful advertising campaign caused a run on the products that forced the company to keep the factory open 24 hours a day to keep up with increasing demand.

The campaign was launched by P&G, America’s most popular tampon brand, in July 2020, with Schumer, 41, in front and in the center as a friendly tampon supplier who popped into the toilets when someone needed the product.

But now Tampax tampons are suddenly so hard to get in ‘many parts of the country,’ Time magazine reported that the company is running its Tampax factory Maine 24 hours a day to try to keep up with the demand.

“Retail sales growth has exploded,” business spokeswoman Cheri McMaster told Time magazine. She said demand has risen by 7.7% since the ads were launched almost two years ago.

But Time magazine reported that the increase in demand was probably due in part to the COVID-19 pandemic and that it came at a time when the supply chain for other products was also disrupted due to the pandemic, factory closures and shortages. to staff.

Tampax tampons are suddenly so hard to come by in ‘many parts of the country,’ Time magazine reported, that the company has its Tampax factory in Maine 24 hours a day.

Comedian Amy Schumer, 41, appeared in a series of commercials for Tampax in 2020 and now the Procter & Gamble brand claims that Schumer is responsible for the high demand

Comedian Amy Schumer, 41, appeared in a series of commercials for Tampax in 2020 and now the Procter & Gamble brand claims that Schumer is responsible for the high demand

With Tampax tampons flying off the shelves in many parts of the country, some Amazon sellers are 'taking advantage of the shortage', Time magazine reports

With Tampax tampons flying off the shelves in many parts of the country, some Amazon sellers are ‘taking advantage of the shortage’, Time magazine reports

The company ‘posted its biggest sales gain in decades in the most recent quarter, and the amount of money it made from sales in its women’s division was up 10%,’ ‘Time reported.

Evidence of the shortage has spread across social media with women posting photos of empty shelves at pharmacies and large box stores like Target and Walmart.

‘WTF! There seems to be a shortage of tampons, ‘Amanda Christine posted with a photo of empty shelves. ‘I’ve been to two pharmacies and Target. Really ?? As if menstruation are not already a nuisance. ‘

Evidence of the shortage has spread across social media with women posting photos of empty shelves at pharmacies and large box stores such as Target and Walmart

Evidence of the shortage has spread across social media with women posting photos of empty shelves at pharmacies and large box stores such as Target and Walmart

WTF! There seems to be a tampon shortage. I have been to two pharmacies and Target. Really ?? As menstrual cycles are not a nuisance, though.

Posted by Amanda Christine op Tuesday, May 10, 2022

Kimberly Georgekopoulos posted a similar photo on Facebook and stated that ‘with 2 girls this [shortage] can not happen. ‘

Another asked: ‘Is there a shortage of tampons !!!! Went to 2 stores and they both looked like that. Ugh with 2 girls can not do this !!!! ‘

Dana Marlowe, the founder of I Support the Girls, an organization that supplies bras and feminine hygiene products for the homeless, told Time that they have seen a drop-off in tampon donations.

‘What’s been happening for a few months now is that organizations are calling us and saying,’ We need tampons, ‘and we’re going to our warehouse and there’s nothing there,’ she said.

Kimberly Georgekopoulos posted a similar photo on Facebook and stated that 'with 2 girls this [shortage] can not happen '

Kimberly Georgekopoulos posted a similar photo on Facebook and stated that ‘with 2 girls this [shortage] can not happen ‘

Time reported that the group received only 213,075 tampons in the first six months of this year, which is half as many as at the same time last year and 61% less than 2020.

With Tampax tampons barely on the shelves, some Amazon retailers are taking ‘advantage of the shortage’, according to the magazine.

In January, one box of 18 Tampax ‘reported for $ 114, about $ 6 more – per tampon – than women usually pay.’

But Time magazine reported that COVID-19 pandemic, factory closures and staff shortages are also all partly responsible for the increase in demand that led to the growth in sales.

P&G noted in a recent earnings call that it was having trouble buying raw materials for tampons and other feminine care products, as well as getting them on trucks and at retailers.

Raw materials entering tampons, including cotton, rayon, and sometimes pulp and plastic for applicators, were some of the most sought-after raw materials in the entire pandemic, Time reported, because this material has gone into medical products.

Sheng Lu, a professor in the Department of Fashion and Apparel Studies at the University of Delaware, said this is the third consecutive year that the demand for cotton has increased production.

“Tampons are a major product – a vital necessity,” Lu Time said. ‘If you look at the pricing strategy for the big players, they will consider more price increases for these needed products.’

CEO Thyme Sullivan of The Organic Project, which makes tampons in Europe, told Time that the cost of getting their tampons to the US has increased by 300% from last year. The company began “flying, instead of shipping, the biodegradable wrappers for its female care products from Italy because shipping has become so cumbersome and expensive.”

Tampons are not the only essential item that has recently been difficult to find in stores.

Ashley Afonso Coughlin posted on social media a photo of empty shelves along with a comment about her frustration with both the tampon deficiency and the recent lack of formulas.

“As if a lack of formulations weren’t bad enough, we should apparently look at tampons as well,” she wrote.

The successful advertising campaign was launched by P&G, the most popular tampon brand in America, in July 2020 with Schumer, 41, in front and in the center as a friendly tampon supplier

The successful advertising campaign was launched by P&G, the most popular tampon brand in America, in July 2020 with Schumer, 41, in front and in the center as a friendly tampon supplier

Schumer can also be seen in the commercials that visit the gyno

Schumer can also be seen in the commercials that visit the gyno

A nationwide shortage of baby formulas was caused when the largest baby formula factory in the U.S. closed in February following a bacterial contamination and has since expanded nationwide.

Abbott Laboratories finally opened the production of baby formulas at its facility in Sturgis on Saturday after meeting FDA requirements agreed with last month.

Abbott will then resume production of all other formulas, with the plant having previously said it will take six to eight weeks before supplies are replenished at stores.

Out-of-stock rates climbed to 74 percent in the U.S. for the week ending May 28, according to data from Datasembly – four percent up from the week before.

In addition, 10 states now have out-of-stock rates at 90 percent or more, including Arizona, Mississippi, California, Nevada, Tennessee, Rhode Island, Louisiana, Florida and Washington.

Abbott Laboratories resumed production of baby formulas at its facility in Sturgis, Mich. On Saturday.

Abbott Laboratories resumed production of baby formulas at its facility in Sturgis, Mich. On Saturday.

Rates of unsolicited formulations rose to 74 percent nationwide for the week ending May 28, according to data from Datasembly - up 4 percent from the week before.

Rates of unsolicited formulations rose to 74 percent nationwide for the week ending May 28, according to data from Datasembly – up 4 percent from the week before.

On May 31, an almost empty baby formula board was pictured in a bakery in New York City

On May 31, an almost empty baby formula board was pictured in a bakery in New York City

Georgia was hit hardest at 94 percent, up from 74 percent the week before.

In an effort to curb the shortage, the FDA has worked to make it easier for foreign-produced baby formula.

Meanwhile, Biden’s administration announced Friday that it would bring 1.3 million cans of Gerber formula from Mexico early next month.

The February shutdown of the largest formula factory in the country led to the supply problems that forced some parents to seek formula at food banks, friends and doctors’ offices.

The company’s recalls and shutdowns trigger a cascade of effects. Retailers have restricted customer purchases to retain supplies and parents have been told to switch brands to whatever formula is in stock.



Procter & Gamble Blames Amy Schumer for Tampax Tampon Shortage Following ‘Successful’ Advertising Campaign

Source link Procter & Gamble Blames Amy Schumer for Tampax Tampon Shortage Following ‘Successful’ Advertising Campaign

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