Once a day, the tech industry came to Apple’s events to swoon over software and hardware design. Things have changed.
Now, the industry is eager swoon over the architecture – and we will miss missed opportunities as Apple moves its platforms far, far away ahead of everyone else. of the company »Peak performanceAt today ‘s event the company made a big old – fashioned smackdown.
The day the industry turned upside down
In short, the days when Apple computers looked great, software ran great, but seemed a little underpowered behind us.
Now, the machines look great, they still run great software, and they actually deliver as much (or more) power than you get from other platforms, while at the same time showing a clear commitment to oversight. environmental.
The latter promise means that any enterprise currently running many PCs can see an almost immediate cost benefit by replacing those PCs with a Mac, as Apple’s processors do not require much power.
So what did Apple introduce?
Meet the new iPhone SE
Now with 5G, an A15 processor, better battery life, and a new camera system capable of taking great pictures, the 4.7-in. The cost of an iPhone SE starts at $ 429 (64GB). This is now the best way to deploy 5G support across mobile teams on a budget, and because Apple has proven that it will support these devices with new software and security patches for years, the This device is a strong competitor to anyone. smartphone deployment budget.
And the iPad Air …
Apple Almost everyone was surprised with a new iPad Air. Confirming speculation that was seen at the 11th time, the system now uses an M1 chip (as you find in Macs), it has a 12MP camera with CenterStage, 10.9-in. Display Retina and 5G as a cellular option (if you need it). The design has not changed much: you still get Touch ID and Home button. But what you also get is a huge performance boost – 60% faster CPU performance and twice the graphics performance of the ultimate iPad Air. Apple has also revealed that these iPads are twice as fast as the best – selling Windows laptops in the same price range (from $ 599).
What does this mean for your business? It means that the iPad delivers all the theoretical performance for certain tasks that you may need to replace Windows mobile PCs that your employees may enjoy.
It makes it possible to actually deploy iPads to perform tasks that previously could not be easily computerized. Consider flying crews equipped with iPads to replace the paper-based processes they had to perform. Again, Apple’s commitment to product support means that these systems are investments that will continue to deliver for years.
The big news: Mac Studio and Display Studio
But the biggest news seems to have taken us all by surprise. Yes, we were all expecting a brand new Mac, but that’s what we got Mac Studio – and a brand new Apple Silicon chip that turns all the jokes about Apple’s lack of power upside down. Meet the M1 Ultra.
The M1 Ultra delivers 90% higher multi-threading performance than the fastest 16-core PC desktop chip available at the same power. It also delivers a 20-core CPU, a 64-core GPU (for faster performance than the highest end PC GPU can buy at 200-watts less power) and a memory bandwidth that is 10 times the chip latest desktop computer.
Apple’s Mac Studio desktop looks a lot like a larger Mac mini with more interconnects and is available with the M1 Ultra chip ($ 3,999), or the same M1 Max processor ($ 1,999) that you get in the higher – end MacBook Pro.
Readers may recall the eagle’s eyes in my review of a MacBook Pro equipped with that chip, which basically said that the PC could deliver any high – level task you can imagine. I have no doubt that this is the same as the M1 Ultra. With a little more.
Apple’s new Studio display is pretty interesting too, but I think it’s time to go straight to the takeaways here, which are:
- Mac Studio is Apple’s Mac Steve Jobs has always wanted delivery. It gives Apple a desktop computer that fully competes with what you can expect from PCs for the same price or higher (and in many ways, in many ways).
- It’s a huge challenge that other processor developers seem unable to match Apple sets years ahead of the industry. I have little doubt that benchmark tests (as they stand) will prove this.
- Processor leadership it extends beyond every single Apple product advertised.
- Apple also told us that it is One more Mac to upgrade to Apple Silicon, probably the Mac Pro. The move is on almost finished.
- The problem Apple seems to be facing is that its mid-range products seem to be capable of handling almost anything you throw at them (although the high-end solutions can pose challenges you never thought possible). even handle them). That’s a good problem.
- Apple is enough redefine the computer industry. At the high end, its products match or beat whatever you can get from anyone else. Your employees are going to ask them more.
- If you use a computer for business, you can be confident, assuming that your industry or company does not rely on legacy software or equipment, that Apple’s solution will more than match your needs.
- Apple is never competed at this previous level. The industry will have to adapt. And as that message comes through, the computer loyalties of the old ventures will continue to wane. To put it simply, Apple is no longer concerned with design. It is now the gold standard of what you should expect.
Two other things are worth noting.
The environmental pledge
Apple continues to be committed to environmentally friendly designs, and in these products, this applies to 100% recycled rare earth elements. Along with huge improvements in energy consumption, this is a step that puts Apple in a position for the future defined by environmental stewardship and the conservation of the world’s raw materials. Others in the consumer electronics industry – and everyone in business – will have to follow suit, especially as global economic, environmental and political turmoil make it the right thing to do. while improving the baseline. Of course, machines that use less energy are cheaper to run, which makes a big baseline difference in any medium or large business.
Technology is sexist
Apple is dominated by men. I think the company is trying to avoid this divide but it may take time to change the world (as evidenced by the entire 10 year progress of Apple ‘s chip design efforts).
We know that one of the ways to change systemic imbalance is to put the spotlight on positive role models. With this in mind, I think Apple hit a strong shot out of the ball field when it decided to put women in almost every speech role for its presentation. In doing so, he sent a message to so many women who might want to get involved in technology that they could do it and they would succeed. seo I seemed to be a great way to celebrate International Women ‘s Daywhich coincided with the date of this Apple event.
I’m sure I missed some features from today’s announcement. But if there’s one big takeaway that everyone should take into account, the thing is that Apple’s adventures in silicon have turned the industry upside down.
And Apple has only just started.
Copyright © 2022 IDG Communications, Inc.
‘Performance peek’ – Apple turns things upside down
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