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OWidgets (t / a OW Smell Digital) secures £ 1m seed investment led by Parkwalk Advisors – UK technology investment news

OW Smell Digital: Digital odor company launches with initial funding of £ 1 million

Founded by two leading scientists, Emanuela Maggioni and Marianna Obrist, with the main investment of Parkwalk Advisors

London, March 15, 2022 – A spin-out of the University of Sussex and UCL, OW has raised £ 1 million in initial funding for the development of technologies that enable the digitization of the human sense of smell. The funding round was led by Parkwalk Advisors.

The primary use of the funding will enable the company to achieve its goals and expand the team, taking a step forward in the development of its software and hardware products: a digitally controlled multi-channel perfume dispensing device and an adaptive, powered device. from artificial intelligence and cloud-based software that revolutionizes human-computer interaction.

Founded by eminent scientists Emanuela Maggioni and Marianna Obrist, OW seems to be to smell what Dolby and Adobe are to sound and sight: to transform an ecosystem dominated by the eyes and ears. The hardware and software design is innovative and allows the company’s technology to control and deliver perfumes and their unique perceptual effects.

Originally formed as OWidgets thanks to a Proof-of-Concept award from the European Research Council, OW’s work spans the arts, consumer industries, healthcare and research. The company works with Rockefeller University (SMELL-RS) create the first standardized instrument kit for the smell test to measure olfactory abilities; with UCL to develop efficient and affordable odor delivery technologies and odor training tools (SmellHealth, a second project funded by ERC PoC); and with commercial clients to offer immersive reality experiences (British Airways, New Reality Co, Picture This Productions). With each new design, OW uses new ways in which products can enhance sensory experiences.

Emanuela Maggioni, Founder and CEO of OW Smell Digital, said:

“We are trying to disrupt a market dominated by technologies based solely on sound, vision and, increasingly, touch. Our sense of smell has the power to evoke long forgotten memories, bring food to life, calm us and enrich our lives. . We create olfactory technologies that can be used in a wide range of innovative contexts. From cutting-edge healthcare research to engaging and artistic experiences, our products offer total digital control over scent and odor. ‘

John Pearson, Director of Investments, Parkwalk, said:

“We are very happy to support the OW team, where Emanuela and Marianna bring a wealth of technical, commercial and entrepreneurial knowledge and skills. This is an exciting company. OW provides a unique innovation to design, produce and evaluate olfactory sensations. and the impact these can have on individuals we have never seen before. ‘

-ENDS-

For more information, please contact:

Lulu Carter, Parkwalk Account Manager

+ 44 (0) 7940 796368

[email protected]

About OW

Founded in 2019, OW creates digital olfactory technology that will transform an ecosystem dominated by sound and sight. The company designs reliable and innovative technologies: hardware and software solutions that allow us to identify perfumes and their unique perceptual effects. Originally formed as OWidgets in the wake of its first European Research Council Proof-of-Concept award, OW’s work spans the arts, consumer industries, healthcare and research. With each new project, the team is learning new ways the company’s products can enhance sensory experiences.

OW Twitter – @o_widgets

General questions: [email protected]

About Parkwalk

Parkwalk is the fastest growing EIS fund manager and has been the UK’s most active investor in supporting the world-changing technologies that have emerged from leading UK universities and research institutes over the past five years. With £ 360 million in assets under management, it has invested in over 140 companies through its award-winning Parkwalk Opportunities EIS Fund, as well as the business and innovation funds that Parkwalk manages for the universities of Cambridge, Oxford, Bristol and Imperial College. .

Parkwalk invests in companies that create solutions to real-world challenges, with IP-protected innovations, in a wide range of industries including life sciences, artificial intelligence, quantum computing, advanced materials, genomics, clean tech, future of mobility, technology medical and big data.

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OWidgets (t / a OW Smell Digital) secures £ 1m seed investment led by Parkwalk Advisors – UK technology investment news

Source link OWidgets (t / a OW Smell Digital) secures £ 1m seed investment led by Parkwalk Advisors – UK technology investment news

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