London, October 20 (Xinhua)-A new report released by the British National Tourism Board Visit Britain, which proved that overseas football tourism is a big winner of the UK economy, was revealed on Wednesday.
According to a survey by official tourism organizations, football is becoming increasingly important in promoting inbound tourism and increasing visitor spending.
According to a new report, international visitors to football matches spent a total of $ 1.93 billion across the UK during their 2019 trip. This is an 84% increase from the $ 1.022 billion spent in 2011, when the survey was last conducted.
The survey covered the period immediately prior to the occurrence of the COVID-19 pandemic.
According to VisitBritain, there will be 1.5 million overseas visits to the UK in 2019, including watching live soccer games. This is an increase of 66% compared to 909,000 visits in 2011.
Visitors who participated in soccer games also spent more time and stayed longer. The average spending per visit was $ 1,252, 31% above the 2019 global visitor average of $ 959, with 10 nights compared to 7 nights.
According to VisitBritain, of the 1.5 million international visitors who participated in soccer matches during their stay, 94,000 were overseas business visitors.
Soccer also topped the list in 2019 as the most popular live sporting event for foreign tourists to the UK.
Almost two-thirds of the trip takes place either January-March or October-December, cementing the importance of football in promoting inbound tourism outside the peak season of travel. increase.
Foreign visitors to northwest England, home of the English Premier League giants, are most likely to watch a football match, nearly one-fifth, followed by one in 14 foreigners. Visitors visited the north. -East to Yorkshire and one twentieth.
Looking at visits to specific stadiums, Manchester United’s hometowns of Old Trafford and Liverpool’s Anfield Stadium attracted the most international visits of 226,000 and 213,000, respectively.
“Our national sport is a big attraction for visitors who want to see top football from some of the best leagues in the world. Soccer tourists are in the off-peak tourist season, supporting restaurants, hotels and hospitality facilities. Boosting the local economy inside, “Tourism Minister Nigel Huddleston said.
Visit Britain CEO Sally Balcombe believed that the survey showed the great appeal and increasingly valuable role of live football in attracting international visitors to the UK.
“Also, by encouraging visitors to explore different parts of the UK, the importance of football in promoting tourism in the region and promoting growth across shoulder seasons to boost the local economy. Enhances the effect of doing so, “she added.
“As international travel resumes, we will continue to leverage our global interest in football and help reduce the demand for travel to the UK from our long-standing partnership with the Premier League.”
Richard Masters, CEO of the English Premier League, said he was proud that the league had a positive impact on both national and local economies. “It’s great to see the competition in action. We look forward to welcoming more international visitors to our stadium in the future.”
Overseas soccer tourism greatly boosts the UK economy
SourceOverseas soccer tourism greatly boosts the UK economy