Opply secures £ 3.31m seed investment from Chalfen Ventures and Anthemis Group – UK technology investment news

  • Automated B2B Supply Chain Platform Opply Raised $ 4 Million to Transform the Supply Chain Experience for SMB F&B Brands
  • The deep tech startup revolutionizes the way brands find, communicate and order from suppliers
  • Opply is the world’s first customized end-to-end supply chain platform, creating a future-proof supply chain solution
  • Backed by Chalfen Ventures and Anthemis Group, the fundraiser will be used to further enhance Opply’s technology and expand the global team

London, UK – June 15, 2022: Opia, the automated B2B supply chain platform, raised $ 4 million in initial funding from leading investors Chalfen Ventures and Anthemis Group. Opply’s platform and marketplace connects small and medium-sized food and beverage consumer brands with suppliers.

Launched just eight months ago, Opply revolutionizes the way SME food and beverage brands find, communicate and order from suppliers. It is the world’s first customized end-to-end delivery platform covering everything from procurement to streamlined workflows to payment systems.

Opply’s unique technology uses artificial intelligence to instantly match brands to the right suppliers. By automating the supply chain between the two, the platform saves customers on average two months, the time it takes to source ingredients, along with 20% cost savings.[1].

Globally, consumer goods brands in SMEs spend around $ 1.4 trillion annually on the cost of goods, but the market suffers from a lack of transparency and relationships in the supply chain, a situation that has been further exacerbated during the pandemic due to fluctuating demand both domestically and internationally due to COVID blockages and trade restrictions, along with the inability to transact and ship internationally due to quarantines and brand inexperience. For suppliers, Opply offers the opportunity to connect with thousands of high-growth emerging companies, without the financial risk or waste of time often associated with partnering with smaller brands.

Opply focuses on the most innovative brands and suppliers, aiming to become the leading platform and data leader in consumer goods innovation, enabling anyone to start and scale their own successful brand. He currently works with innovative brands such as Bold Bean Co And Acid alloy and has the power to help the 25 million consumer goods brands around the world with $ 4 trillion in revenue that don’t have the access, knowledge or power to create effective supply chains.

Helen Murphy, CEO, co-founded Opply after seeing how difficult it was for brands to find the right suppliers. She has spent more than 10 years growing some of the largest consumer goods brands at P&G, Bain and her consumer company.

“Opply saves brands and suppliers vital time by allowing them to focus on running their business. The platform takes what used to be a highly fragmented market and a frustrating and time-consuming process for both parties and brings it firmly into the modern global retail environment, ”commented Murphy.

“Starting with food and beverage brands, we have built the largest and highest quality supplier database in the world along with an automated sourcing and ordering process. The platform automates end-to-end purchasing, with customized quotes from quality global suppliers, a unique dynamic payment system perfect for SMEs, and tracked shipments around the world. “

Mike Chalfen, founder of Chalfen Ventures, commented: “I like investing in companies that capture new data, make intelligent automation easily viable and thus create large new markets. Helen, Martin and the team have the drive, vision, domain knowledge and data to do this for the giant food and beverage market. With Opply, brands can find data on negotiable suppliers as they manage procurement from procurement and order management to transactions and financing. This will bring unprecedented liquidity to a trillion dollar global market. “

Sophie Winwood, Principal of Anthemis, added: “As investments pour into consumer brands, no one is focused on the biggest and ugliest problem of procurement and there has never been a more relevant time to address this problem. Opply’s team has the perfect combination of experience, passion and skill to help new brands compete in cost and quality. We are thrilled to support the company in its scalability to meet a proven demand for a procurement and management platform. smoother supply chain “.

In addition to support from Chalfen Ventures and Anthemis, Opply has also received ongoing support from Entrepreneur First along with prominent angel investors including founders and teams from GoCardless, Trouva, Farewill and Jamjar. Opply will use the new funding to create the engineering and commercial teams that will deliver its overall marketing strategy based on the work done as part of their pre-seed augmentation.


[1] Based on average customer savings during product beta, Q4 2021.

Notes to editors:

For more information, contact Kate Gordon, [email protected]07980 921961.

About Oply

Opply, the automated supply chain solution, was founded by Helen Murphy and Martin Postel in August 2021. Helen and Martin met and started business as part of the Entrepreneur First incubator program in London. Opply automates the complicated global supply chain process for both consumer brands and suppliers, helping them save time and money through the application of machine learning and a single global supplier database.

About Anthemis

Anthemis Group is a global platform that cultivates change in the financial system by investing, growing and supporting businesses committed to resilience, transparency, access and equity. Founded in 2010, our in-depth knowledge of markets and models, a passion for technology and emerging values ​​inspire everything we do. By creating a fertile ground for the convergence of a diverse group of startups, investors, entrepreneurs, institutions, academics and visionaries, we believe we can solve the most pressing challenges of financial systems faster, better and for the benefit of all. Learn more about

About Chalfen Ventures

Chalfen Ventures is Mike Chalfen’s VC company. It invests in software startups with the aim of growing and dominating new and often not obvious markets. Investing from day 1 up to Series A, he often leads but is always flexible. Mike operates as a solo VC, with no distractions from working 1: 1 with the entrepreneurs who have chosen him.

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Opply secures £ 3.31m seed investment from Chalfen Ventures and Anthemis Group – UK technology investment news

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