TV commercial breaks could become longer and more frequent as part of a review of UK broadcasting regulations.
Regulator Ofcom has said market developments, including the availability of online streaming services, would mean they would consider revising advertising rules.
Currently, public channels are limited to an average of seven minutes of advertising per hour throughout the day, while private channels are given nine minutes for advertising and an additional three for teleshopping.
Ofcom said that while the expanded entertainment offering was “generally positive” for audiences, it was “putting pressure on broadcasters, depressing revenues and making it difficult for them to maintain their current offering”.
The regulator said: “We are looking at a number of options but before making any plans we will listen to differing views and examine what TV viewers are saying.
“We need to strike the right balance between protecting viewers’ interests and preserving our traditional broadcasters, which also means helping them compete with American streaming platforms.”
Ofcom said it expects to provide more details on the potential changes later in the summer.
Ofcom considers longer and more frequent TV commercial breaks as broadcasters feel revenue hit | business news
Source link Ofcom considers longer and more frequent TV commercial breaks as broadcasters feel revenue hit | business news