Nvidia GTC: Building the digital person for you
Disclosure: Nvidia is a client of the author.
Nvidia GTC Conference my favorite conference because the company does not talk about what is done; it provides a framework that explains how it will meet needs that I did not even realize I had. For example, this year’s event featured a number of technology demonstrations that can take a video image of you in video conferencing, transform it in real time, and allow an image to speak any language while always looking at the audience. . The future also has the potential to change your appearance on demand.
(View the Chief Executive’s keynote address It’s like looking to the future – Nvidia CEO Jensen Haung is still on the gold standard for how to make one of these things epic.)
In another presentation, Nvidia highlighted an avatar of Huang entering a meeting and collaborating in real time as a proxy. The avatar looked more like a cartoon, but in a conversation after the presentation, Huang revealed that we are within three or five years of combining those technologies. By then, you will be able to create a digital twin that will be able to perform tasks that you cannot perform due to time conflicts, or that are so basic that artificial intelligence can easily complete them. Your avatar may continue to exist and progress after you leave the company, retire or die.
This future raises some interesting questions that will lie ahead when these advances become available.
Build a digital twin
Huang suggested a future in which many of us will have metaverse scenarios that are similar to today’s web pages. Instead of a handful of text specifying who we are – or in my case, what I wrote – instead you get access to a site owner’s photorealistic avatar. This avatar can be invited to collaborate, answer questions, and even write articles, papers, or other forms of communication.
In that case, your metaverse example is yours and you are likely to have copyright on the related material, which would remain with you. But what if it’s owned by your company, other than the site? (It would not be cheap to create, although services are likely to emerge that could create it for you as much as we have website services today.) The company wants to keep anything you have done for it. , and you want to keep your. private private stuff. If you have avatar as a proxy, you would need both datasets. That could be a problem.
For example, if you left Ford just for GM, Ford would not want GM asking for your avatar under Ford’s strategy – and GM would not want Ford to extract confidential information from your avatar. This could be handled by properly classifying information, but I suspect that either company would ask you to do it yourself. A third-party service may be required to protect your employer’s confidential information and protect your personal information from the companies you work for.
Clearly the rise of avatars brings up all sorts of similar issues.
Digital immortality?
If your avatar stays after you leave for another job, retire or die, there should be some way to compensate you for using it after you leave; alternatively, you want to keep the avatar up to date and allow it to mature without compromising confidentiality. It would be in your best interest to keep it viable, but with conditions and protections in place your avatar will not lead to an intellectual property fight.
People working in generic fields may be able to create a variety of content that works in different companies, all of which generate revenue that provides a total livelihood – as people live on social media today. It seems like a future business opportunity for someone to come up with services to manage that stable avatars.
When you die, the same subject may remain, providing income (as well as advice and companionship) for your heirs. Some people might even sell or rent versions of their avatars to game companies that would use them for more realistic non-player characters (NPCs). A version of you could spend his digital life as multiple NPCs that look real and behave more like humans.
When avatars collaborate
The avatars of the future could be used for collaboration and you would always look good (you could freeze your age). There can, of course, be a problem with language and the need to translate what you are saying into different languages at the same time. If, as Huang suggests, the application is located between you and your camera and microphone, it may perform automatic translation into other languages. The collaboration app needed to be able to change your image to reflect how your words are presented and to avoid real-time patience.
If Huang is right, and it is in general, it is three or five years after we have been able to be in multiple places at once and multiple versions, spreading wage earnings of ourselves. This can provide a better life or create insane levels of complexity that can be difficult to manage. Dealing with this second part will have an impact on how long it takes for related services and capabilities to mature – and exactly how much litigation will result. I can already imagine some problems as to who owns your avatar, and whether the information behind management is good enough.
I will leave you with a final thought. By the end of the decade some of us could have thousands of digital proxies, basically digital kids, running around. Who is responsible if one of them goes off the rails?
Copyright © 2022 IDG Communications, Inc.
Nvidia GTC: Building the digital person for you
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