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National Lottery sales fall as Camelot fights to keep the franchise

What did Camelot report today?

Players “tightened their belts” because of cost of living a problem not unique to the operator National Lottery which he has ruled since 1994.

He raised £ 1.91 billion for good purposes, which is 1% more than a year ago sales fell 3.5% to £ 8 billion.

Camelotowned by the Canadian Ontario Teachers Retirement Plan, aims to keep about 1% of sales as a profit, with the rest going to spending and to charity.

Didn’t he lose the franchise?

Yes, to Allwyn led by Czech billionaire Karel Komarek. Camelot claims that the Gambling Commission made this decision “sadly wrong” and filed a lawsuit – in the past it has succeeded.

Camelot believes that Alvin is a riskier operation, and that this “risk factor” should have been part of the thinking.

Lottery insiders say this time the Commission had to find a new operator or just admit that Camelot would run the lottery forever.

Since applying for the National Lottery costs around £ 10 million, it is unlikely anyone would have done it again if Camelot had won again.

Critics also say the share of ticket sales for good deeds has fallen. And that Camelot has no divine right to hold the lottery.

And since about 50 independent people evaluated competing bids, the process was certainly fair enough.

Why did lottery sales fall?

Accused of falling Instants cards by 7% to £ 3.4 billion. “This is largely due to increased competition for people’s attention and spending following the lifting of the Covid restrictions, which was followed by growing economic uncertainty in the second half of the year,” Camelot said.

Retailers account for 60% of sales, which has drawn criticism from those who say Camelot has completely failed to embrace the digital age.

Camelot notes that online sales fell when the block ended.

CEO Nigel Reylton said: “Camelot has again raised a record amount for good purposes from ticket sales, and has made sure that a record £ 3.1 billion has been re-received for the public through good deeds, lottery fees and a retail commission, in that a time when other sources of funding are shrinking. ”

In March, Camelot was fined £ 3.15 million for failing to use a mobile app.

What is Alvin?

Allwyn has a ten-year license from 2024 and is owned by the Sazka Group, which runs lotteries across Europe. It says it will modernize the business and reduce the cost of tickets in the UK. He promised a “fresh start” to the franchise, which feels pretty outdated. He wants to return the National Lottery “to the heart of our country.”

Among the people who helped with this application were former Sainsbury CEO Justin King and Sir Keith Mills, a well-known marketer who invented air miles in BA. He also competed at the 2012 London Olympics.

National Lottery sales fall as Camelot fights to keep the franchise

Source link National Lottery sales fall as Camelot fights to keep the franchise

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