A strategic partnership between Morrisons and technology company Gopuff is enabling “instant” delivery of supermarket products from today.
The multi-year partnership makes thousands of food and groceries available for delivery in just 15-20 minutes across the UK.
“Gopuff is a recognized leader and innovator in fast delivery and this partnership will enable us to deliver a wide range of Morrisons fresh foods and customer favorites to doors across the UK in minutes,” said David Potts, CEO of Morrisons.
Gopuff customers will also have access to local products and brands carried by Morrisons, such as Henderson’s Relish in Sheffield, Seabrook Crisps in the north and Sheldon’s Oven Bottom Muffins in Lancashire.
Yakir Gola, co-founder and co-CEO of Gopuff, said: “Morrisons’ product offering, constant attention to support from local manufacturers and suppliers, as well as their relentless commitment to the customer, have made this a ideal partnership for Gopuff.
“As we continue to expand Gopuff’s presence and product offering across the UK, we are proud to partner with one of the largest and most loved brands in the market.
“Now Morrisons can meet its loyal customers where they are and we look forward to offering local Gopuff customers access to more products they love.”
The partnership follows a period of sustained growth for the pioneer of instant trade across Europe, where it officially launched in the UK last November, its first international market outside the US, and in France at the start of this. month.
It currently serves customers in over 20 UK cities.
Gopuff recently named Bryan Batista as SVP International, to support its rapid international growth.
Both Gopuff and Morrisons donate excess food to Too Good To Go, which allows consumers to directly purchase and collect food that would otherwise go to waste at a discounted price via an app.
Morrisons launches “instant” delivery with Gopuff today
Source link Morrisons launches “instant” delivery with Gopuff today