Mobile convergence is accelerating as US retail’s Tap to Pay ‘arrives
It’s 15 years since the iPhone evolved into the modern smartphone, and mobile phones are now at the heart of almost everything we do. So it’s important that US shoppers soon find that retailers are happy accept contactless payments using the new iPhone Tap to the Pay feature.
The retail experience is a mobile experience
Adyen, one of the largest payment service providers in the US, has officially started supporting Tap to Pay in its merchant and retailer networks.
Based (in our opinion) on Apple technology purchased with Mobeewave in 2020, Tap to Pay allows retailers to accept payments using an iPhone XS or newer from iPhones, contactless cards, and digital wallets from any provider that chooses to support the system. Realistically, this represents the latest evolution in the mobile transformation of the retail customer journey we are suffering from Apple’s Steve Jobs climbing the stage in 2007 to show us a mobile phone that could also play music and had a real web browser.
The move from Apple to retail was not particularly hidden. The company runs its own global network of highly profitable retail stores and has used them to test their ideas.
A mobile transformation of everyday life
Even before your iPhone your wallet arrivedconsumers used the devices to check prices while in-store (“Showroom”), To find discount codes, and to contact manufacturers. Apple has simply moved on with these claims, introducing support tools like Maps, Apple Business Chat, Apple Pay, ARKit, and (in iOS 16) expanding the creation and use of tools interior maps.
The body he may have been ridiculed when a company’s retail chief executive Angela Ahrendts a new approach to retail was introduced in which “home squares” were made for the shops and Jony Ive designed attractive pots to hold indoor tree forests in Apple retail stores.
That joke covered Apple’s willingness to explore how mobile technologies could support next – generation personalized shopping experiences, increasing customer loyalty, connectivity, and, of course, revenue. Retailers, who have suffered the same changes in shopping habits, have looked sharp; as Apple’s solutions emerged they continued to embrace them.
The future of retail?
Back in 2018, CFO Luca Maestri boasted Apple was suffering, “industry-wide adoption of iOS by thousands of retailers, from neighborhood boutiques to many of the world’s most famous retailers.”
He said nine of the top 10 global retailers used iOS at that point, primarily to help deliver personalized customer experiences.
Tap to Pay brings even more features to the customer’s journey to the mobile phone cavity. Easy to use and deployable, it may even enable retailers to deliver another set of innovations, while also meeting the same demands for mobility, personalization and independence that now exist. change how we work as employees demand more.
“Together, we have already put iPhones in the hands of thousands of store associates. Now these devices can be payment terminals without any additional hardware, ” said Stephan Schambachfounder and CEO of NewStore, one of Adyen’s enabled networks.
Adyen is not the only payments firm to have taken up the service. Square, Stripe, Chase, Clover, GoDaddy, Bancard North America, and Worldpay plan to follow suit, Apple says.
The convergence may seem simple, but it is not
“Today’s consumer is a smart shopper, armed with more product knowledge than ever before,” Rodney Bryant, IBM Global Business Services Retail Industry Leader of Apple’s Partner Team, I was told in 2017. “The convergence between physical and digital in retail is driving consumer appetite [for] a convenient, personal experience. “
Five years later, convergence is accelerating throughout everyday life, with enhanced personalization and experiences becoming just as important when it comes to the workplace as it is now in stores.
Apple, meanwhile, seeks to turn its hard win customer loyalty in gold dust with a suite of online and offline services, and with its BNPL system preparing to help cash-strapped consumers take advantage of these iPhones to continue buying things – even when they are probably should not.
Please follow me Twitteror join me in the AppleHolic Barra & Grill and Apple Talk groups on MeWe.
Copyright © 2022 IDG Communications, Inc.
Mobile convergence is accelerating as US retail’s Tap to Pay ‘arrives
Source link Mobile convergence is accelerating as US retail’s Tap to Pay ‘arrives
