Mobile convergence is accelerating as US retail’s Tap to Pay ‘arrives

It’s 15 years since the iPhone evolved into the modern smartphone, and mobile phones are now at the heart of almost everything we do. So it’s important that US shoppers soon find that retailers are happy accept contactless payments using the new iPhone Tap to the Pay feature.

The retail experience is a mobile experience

Adyen, one of the largest payment service providers in the US, has officially started supporting Tap to Pay in its merchant and retailer networks.

Based (in our opinion) on Apple technology purchased with Mobeewave in 2020, Tap to Pay allows retailers to accept payments using an iPhone XS or newer from iPhones, contactless cards, and digital wallets from any provider that chooses to support the system. Realistically, this represents the latest evolution in the mobile transformation of the retail customer journey we are suffering from Apple’s Steve Jobs climbing the stage in 2007 to show us a mobile phone that could also play music and had a real web browser.

The move from Apple to retail was not particularly hidden. The company runs its own global network of highly profitable retail stores and has used them to test their ideas.

A mobile transformation of everyday life

Even before your iPhone your wallet arrivedconsumers used the devices to check prices while in-store (“Showroom”), To find discount codes, and to contact manufacturers. Apple has simply moved on with these claims, introducing support tools like Maps, Apple Business Chat, Apple Pay, ARKit, and (in iOS 16) expanding the creation and use of tools interior maps.

The body he may have been ridiculed when a company’s retail chief executive Angela Ahrendts a new approach to retail was introduced in which “home squares” were made for the shops and Jony Ive designed attractive pots to hold indoor tree forests in Apple retail stores.

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Mobile convergence is accelerating as US retail’s Tap to Pay ‘arrives

Source link Mobile convergence is accelerating as US retail’s Tap to Pay ‘arrives

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