Microsoft has always had an interesting relationship with its channel partners. For many years, there has been little demilitarized relationship with the software providers and consultants that sell and implement software for Microsoft. Like many industries, Microsoft has a “last mile problem”.
The company can develop the product, but it’s the last delivery mile that can be difficult to manage. Early on, Microsoft had a serial program in which better partners were called gold partners, and the smaller partners were called silver and bronze. Then, around 2003, Microsoft developed a product that bundled many of the items that a small business might need. By combining a Windows server and an email server (as well as a copy of Outlook for all licensed users), the company added its new hedge small business suite at a deep discount – if you switched from any other server – like platform. You could sign up as a Microsoft partner, and by purchasing a copy of free software, sharing a modifier, you can get your foot in almost any small business by providing it with a set of free software. (Granted, the software would shake any Active Directory Security Guru, but not only did it encourage small business networking, it also grew Microsoft’s partner platform almost overnight.)
Microsoft, its partners, and the ‘last mile problem’
Source link Microsoft, its partners, and the ‘last mile problem’