Lights, mud, lasers, tents and confetti are all the things you would expect from the world – famous Glastonbury Festival. This year, festival – goers have seen their favorite artists perform on stage in the context of mixed reality videos.
Picture yourself at the Glagbury Shangri-la Gas Tower or at the HE.SHE.THEY Greenpeace stage, listening to artists such as Bonobo, TSHA and Jamie Jones, surrounded by colorful tech videos that pop out in 3D in perfect synchronization with the song.
London-headquartered Volta-XR is the startup behind “mind-bending” augmented reality videos. Founded in 2019 by Mitchell Bayer-Goldman, Alex Kane, Will Dixon and Yuli Levtov, Volta-XR started out as a spatial audio interface for virtual reality.
“We want to make an incredibly powerful creative visual tool for a market that is not visually redundant but recognizes the need for visual components for their brand and performance,” said Bayer-Goldman RATN.
The Volta platform allows creators, such as music artists and event organizers, to produce 3D graphics that can be displayed on projectors as well as LED screens. Bayer-Goldman explained that the technology can be used for music videos and live streams as well as music concerts.
The start-up firm raised $ 4m (£ 3.2m) in financing, attracting high-profile angel investors like the better-known Joel Zimmerman Dead 5and artists’ services company Post Malone, Electric Feeling Ventures.
Volta said RATN it is looking to raise another $ 1.5m (£ 1.2m) ahead of next year’s larger T-A.
He took to the Glastonbury stage through his membership in AIXR (International Augmented Reality Academy), which fostered an introduction to Lost Horizons VR, whose founder is also the creative director for the Shangri-La Glastonbury area.
Volta began as an Alex Kane thesis project while studying for a masters in Innovation Design at the Royal College of Art and Imperial College London.
Its software allows performers to create 3D visual representations that react to sound. Its software is aimed at those who do not have the necessary knowledge or finances to create their own videos from scratch.
“We enable music artists to connect with and engage with audiences in innovative ways and at the most basic level, Volta makes it incredibly easy to quickly make visually appealing content for musicians, artists and creators and free, ”said Bayer-Goldman.
Bayer-Goldman discussed an emerging feature to give viewers the ability to interact with and control the mixed reality of an event, in person and online via Twitch or YouTube. Artists will have the option to charge a fee for this.
Viewers will type in certain keywords that evoke corresponding virtual effects in the virtual world, LED walls and the live stream of the event.
“Ultimately we think the mixed reality itself will be an art form and people will look at Volta as the de facto paintbrush,” Bayer-Goldman said.
Meet the startup firm providing ‘mind-bending’ video
Source link Meet the startup firm providing ‘mind-bending’ video