Business

Market research giant Kantar CEO Nasard resigns four months later | Business News

Kantar, one of the world’s largest market research groups, will resign in less than four months, just days after announcing the $ 1.5 billion acquisition.

Sky News learned that Kantar’s senior management was informed that Alexis Nasard had left on Monday afternoon.

According to one source, both Mr. Nasard and the company soon realized that his appointment was unlikely to be an “effective long-term fit” and mutually agreed to resign.

image:
Kantar provides data on activities such as shopping behavior

The appointment of former Heineken executive Nasard was announced in October, and he joined the group at the end of December.

His background in consumer marketing is said to be in conflict with Kantar’s focus on data-driven services for business clients.

Kantar has a significant global presence with approximately 30,000 employees in countries such as China, Mexico, the United Kingdom and the United States.

It provides data on activities such as shopping behavior and adoption trends of electric vehicles.

Last week, we announced the acquisition of Numerator, a Chicago-based data analytics business owned by acquisition company Vista Equity Partners.

Kantar is dominated by private-equity firm Bain Capital and purchased control of the business from WPP Group in a $ 4 billion transaction in 2019.

WPPplc london
image:
WPP holds shares in the company

WPP holds the majority of minority shareholders.

Bain acted swiftly to dismiss Eric Salama, former CEO of Canter. This means that you need to find a second new permanent CEO within 18 months.

Former ITV Treasury Officer Ian Griffith, Deputy Chief Executive Officer of Canter, is expected to act as CEO, but hopes to take on the job in the long run, according to people near the company. Not.

The company is chaired by Adam Crozier, a former ITV, Royal Mail Group, and Chief Executive Officer of the Football Association.

Canter declined to comment on Monday.

Market research giant Kantar CEO Nasard resigns four months later | Business News

Source link Market research giant Kantar CEO Nasard resigns four months later | Business News

Back to top button