Mapp Prescribes Exceptional Customer Experience To Strengthen LloydsPharmacy Strategy –

Mapp was selected to integrate customer information into the company’s marketing core

Mappthe largest provider of insight-led customer experiences, today announced that LloydsPharmacy has selected its Insight-led solution to integrate customer information at the heart of its marketing.

LloydsPharmacy is a leading provider of community pharmacy and healthcare with over 1,400 pharmacies across the UK, primarily in community and health centers. With 17,000 colleagues distributing over 150 million prescriptions each year, the main focus is on meeting the needs of their customers. LloydsPharmacy strives to provide exceptional customer service and healthcare. Now with increased online demand, the company wanted to reflect this on all channels.

In order to provide exceptional customer service across all channels of scale, LloydsPharmacy had to unify its untied datasets and profiles in one secure location. To achieve this the company needed a powerful Customer Data Platform (CDP) that integrates customer information with omnichannel capabilities to enhance its marketing. LloydsPharmacy now uses Mapp Cloud and its analytics capabilities to unify its data points and truly understand each of its customers on an individual level.

The benefits of Mapp’s offer

Mapp’s cross – channel offering means that LloydsPharmacy is now able to increase acceptance of channels, including social media and demo advertising. Further automation of customer journeys, including advanced refill tours for recipes, and a real-time in-session trigger trigger campaign for customers, is seamless.

The LloydsPharmacy Digital Marketing Team also benefits from the premium support of the Mapp Customer Success team, so that they can fully focus on their marketing goals.

Looking to the future

LloydsPharmacy has big plans for the rest of 2022 and beyond, with plans to board other companies under its brands; Online Doctor Services and LloydsDirect. Improving customer identity across all three brands will enable an enhanced customer experience. The company also plans to implement a complete patient care journey including illness identification, recommended treatment, online pharmacy and re-prescription services.

Phil Geary, Group Digital Director at LloydsPharmacy, says, “Covid-19 has led to a huge increase in demand for our online services, as well as doctor / patient care. With the support of Mapp, we will not only be able to truly understand all of our customers on an individual level, but also help them with all of their specific needs. We look forward to seeing what lies ahead for this exciting partnership. “

Mapp Prescribes Exceptional Customer Experience To Strengthen LloydsPharmacy Strategy –

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