Tech

Loss of cookie conflict: Loss of third-party trackers may compromise your privacy

Third-party cookies may expire in 18 months, provided Google cookies are removed stated resolutions of creating a “more private network first”?

Chris Matty doesn’t think so.

In fact, he believes that the death of the small, invasive trackers could make our online identities so secure.

And he believes that the motivations of Apple and Google, which have advocated the elimination of this type of passive surveillance, are motivated by goals that are not as altruistic as they seem.

Matty is the founder and chief revenue officer Versium, a business – to – business omnichannel marketing firm that profiles online visitors without the use of cookies. Instead, it collects data from various third-party sources in a process that complies with the California Consumer Privacy Act and then uses deterministic algorithms to make an educational guess about the identity of the visitors.

Matty believes that eliminating third-party cookies will be a specter of the technology giant that owns a wide range of properties.

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Loss of cookie conflict: Loss of third-party trackers may compromise your privacy

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