London chef defends a £ 50 beef and gold leaf sandwich after being called on social media

After being widely ridiculed on social media over the weekend, a private chef defended his new fine sandwich.

Andrea Zagatti, a trained chef of Cordon Bleu, a wealthy and renowned chef in western London, unveiled the new Mr Z concept on Saturday. You’ll see smoked salmon and caviar croissants (£ 35) delivered in black Mercedes.

In addition to the £ 50 option to cover the ribeye steak with edible gold leaf, Zagatti’s menu includes chicken, Hamon de Verota, black truffles (30 pounds), mortadella, brata and focaccia Sicilian pistachios (30 pounds). .. ).

Similar sandwiches to the latter, London’s most popular Focaccia Mortadella in the last 12 months, are £ 7.80 at Bloomsbury Cafe Deco and £ 8.50 at Peckham’s Larry’s.

Expensive sandwich

Mr. Zagatti (Photo: Mr. Z)

The 29-year-old said he would continue to make high-end sandwiches as long as there was ample demand and sold 60 in the first two days.

Mr. Zagatti said I: “I came up with the idea when I made a smoked salmon croissant for my girlfriend, and I thought,’This is a really good idea. Let’s sell this.’

“I sold 60 sandwiches on my first weekend. I thought I’d sell three. I lost a lot of money because I was too generous with the stuffing, but if I scale up I have a good business model here. I think. I want to turn this into a viable business.

“During the pandemic, hospitality was badly hit, so this is the way I make money. Last year I couldn’t work, so I spent almost all of my savings. I’m surrounded by the wealthiest people. I’m living a good life, but I’m not that wealthy myself. I’m completely self-made. “

Sandwiches have been called “insensitive” at best. Zagatti said he was fortunate to have established a network of high net worth individuals by working as a private chef in London and abroad.

Truffle mayonnaise

Menu (Photo: Mr. Z)

He likes “crazy life around him” and understands why his sandwiches may cause anger elsewhere in the industry as long as he can work for “1 percent” But he said he would.

“Okay. Many people don’t like the idea of ​​a £ 50 sandwich,” said the chef. I..

“But I think sandwiches will be a luxury item. They can be £ 5 or £ 50. Maybe more – I have plans to go further.

“Everyone has their own opinion. I think some people get angry. But I think. People spend millions of dollars on cars, watches and holidays, and that goes on. Food and luxury. Would you like to eat a sandwich as it may become?

“I think it’s difficult for some people. There were some posts on social media that mocked me. It’s not insulting. It’s a good ad.”

Zagatti said he did not apologize for building a presence on social media. This shows what looks like a very expensive lifestyle.

“I’m very lucky, I have a beautiful house and I open a bottle of wine every day. I can’t complain or get angry.”

London chef defends a £ 50 beef and gold leaf sandwich after being called on social media

Source link London chef defends a £ 50 beef and gold leaf sandwich after being called on social media

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