Tech

London-based SaaS Lead Generation Company acquires Crozdesk SaaS Lead Generation Company –

This week, Vancouver – based media company Black and White Zebra (BWZ) announced the acquisition of Crozdesk, a UK – based lead – generation SaaS company, with its newly launched vendor platform, SoftwareSelect. With the acquisition, BWZ will acquire its lead generation technology for SaaS companies and enable them to provide more comprehensive software recommendations to their users.

BWZ is the parent company for a number of major online publications that aim to provide people with the information and tools they need to succeed professionally. BWZ reaches millions of website visitors per month, and generates millions of directories each year for SaaS companies including Monday.com, ClickUp and Smartsheet.

“Since its launch more than a decade ago, BWZ has helped millions of people and organizations through powerful content that includes detailed how-to guides, training courses, and member forums that help people succeed at the work, ”said Ben Aston, Founder & CEO. , BWZ. “We are passionate about connecting people with the right tools and technology, and we provide our readers with compelling content that is highly optimized for our advertising partners. This acquisition transforms our business from a significant media publisher to a high – tech media business, and we have a significant opportunity ahead. ”

Existing partners across gen and BWZ lead training solutions include: Monday.com, ClickUp, Smartsheet, Lyft, Siemens, Oracle and Adobe. The business has positive cash flow and continues to grow significantly in terms of both readership and new venture partnerships.

“Combining the reach, scale and attractive content of BWZ with our digital lead generation solutions used by over 13,000 software vendors is an exciting opportunity for both businesses,” said Nicholas Hopper, Founder & CEO of Crozdesk. “We have the ability to provide in-depth insights into the behavior of enterprise buyers, and to provide our partners with invaluable data on sales, marketing and customer success.”

Crozdesk has run lead, PPC and secret data generation campaigns for over 500 software vendors over the past three years, and uses Artificial Intelligence (AI) to rank more than 13,000 software products across more than 350 categories. The company’s Machine Learning Engine categorizes and evaluates vendor products for suitability across the platform, and runs a network of dozens of online publishers across the software industry, expanding its reach beyond its intent data and lead generation products.

BWZ publications include: Digital Project Manager, Product Manager, Ecomm Manager, QA Leader, People Managing People, Behavioral Collective, CX Lead, and Indie Media Club.

About BWZ

Founded in 2012, BWZ is an independent media technology company that exists to help people succeed at work. Headquartered in Vancouver, BC, Canada, BWZ has a portfolio of publications covering project management, product management, people management, customer experience, quality assurance and more, with the goal of connecting people with the knowledge, skills and tools required. from them in order to succeed. professionally. BWZ Group reaches millions of website visitors per month, and generates millions of guides each year for SaaS companies including Monday.com, ClickUp and Smartsheet.

For more information visit: bwz.com.

London-based SaaS Lead Generation Company acquires Crozdesk SaaS Lead Generation Company –

Source link London-based SaaS Lead Generation Company acquires Crozdesk SaaS Lead Generation Company –

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