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Lego ceases its activities in Russia and ceases operations in the territory

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ego, the world’s largest toy maker, has suspended all operations from Russia “indefinitely” following the country’s invasion of neighboring Ukraine.

Although the company did not give a specific reason for the recall, it said there was a “failure” in the attempt to carry out its operations.

This move will stop the work of the Moscow staff and a partnership with Inventive Retail Group, which operates 81 of the company’s stores in Russia.

Lego reported: in March, the Lego Group suspended deliveries to Russia. Given the continued widespread disruption in the operating environment, we have decided to suspend commercial operations in Russia indefinitely.

“This includes ending employment for most of us The Moscow team and our partnership with Inventive Retail Group, which owned and operated 81 stores on behalf of the brand.”

Danish Lego business was one of the few Western brands left in Russia after an unofficial economic embargo imposed to protest the invasion of Ukraine by global companies including McDonalds, Starbucks and Nike.

Several companies, such as Burger King, had franchisee-operated outlets in Russia and had to cut ties with third-party representatives generally withdraw their interests in the country through the sale of real estate and shares.

Lego ceases its activities in Russia and ceases operations in the territory

Source link Lego ceases its activities in Russia and ceases operations in the territory

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