ITV uses artificial intelligence to tailor ads for viewers

ITV online viewers may be quickly targeted with ads based on the show they are watching


ITV online viewers may be the target of ads based on the show they are watching.

Broadcasters plan to use artificial intelligence to select ads for the fun and tragic moments of ITVHub streaming service dramas and news programs.

The media giant plans to launch a new technology pilot in-house called “moments, things, moods” or “MOM” early next year.

Futuristic: Broadcasters plan to use artificial intelligence to select ads for ITV Hub streaming services.

The plan is that dating apps and holiday company ads could soon follow the relationship-breaking scene on Coronation Street.

The technology can also scan the scene of products such as food and cars and insert pizza and car ads into the next ad break immediately after 30 seconds.

Rhys McLachlan, Advanced Advertising ITV Director, told The Mail on Sunday: However, this takes it to the next level and scans what is being screened in detail and in real time.

“If you have a moment of uplifting, joy, sadness, or crisis, you can tell what it is and enter it.”

This month’s ITV predicts a surge in advertising revenue and the best performance in 66 years of history, supported by a bounce after the pandemic and a delay in the Euro 2020 football tournament.

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ITV uses artificial intelligence to tailor ads for viewers

Source link ITV uses artificial intelligence to tailor ads for viewers

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