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It all started in his bedroom: how SBTV founder Jamal Edwards changed the UK music scene | Ents and art news

From the music world and beyond, tribute was paid to entrepreneur and YouTube star Jamal Edwards, who died Sunday at the age of 31.

Edwards left a lasting legacy on the UK music scene, founding the SBTV YouTube channel from his bedroom in 2006 after receiving a video camera for Christmas.

The online media platform was used as a starting point for the careers of a long list of artists, including Stormzy, Ed Sheeran, Dave, J Hus, AJ Tracey and Krept & Konan, at a time when British music, especially rap, was at a standstill.

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Jamal Edwards is described as “one of the founding fathers” of black music in the United Kingdom

As police tried to stop the dirty concerts with the controversial 696 risk assessment form, SBTV showed that the genre could thrive online.

This was crucial for the development and growth of a wide audience for artists and more broadly for Grime.

When Edwards launched the channel, there were no UK rappers in the top 100 and it was the UK rappers who put the numbers in the charts.

Almost 16 years later, the British music scene has changed dramatically and several artists who have appeared on SBTV, regularly participate in the charts and sell out tours of stadiums.

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Tributes are pouring in for Jamal Edwards

As can be seen from the Brit Awards nominations in 2022, British rap, grime and drill are at the heart of British music, thanks in large part to the influence of Edwards and SBTV.

Edwards launched the channel when he was a teenager, filming artists who rap and perform, with the videos gaining thousands of views.

A photo from 26/03/15 of Jamal Edwards with his member of the British Empire (MBE), after it was presented to him by the Prince of Wales at an investment ceremony at Buckingham Palace in central London. British entrepreneur Jamal Edwards has died at the age of 31, the BBC reported. Date of issue: Sunday 20 February 2022
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Edwards was awarded an MBE in 2014

An “unprecedented” legacy

Initially, the channel’s content focused on grime and dance music, but expanded to other genres.

In addition to giving rising stars a platform to showcase their talents, the entrepreneur also conducted the first online interviews in the UK with rappers Drake, Nicki Minaj and Wiz Khalifa.

That Lingo with Jamal Edwards
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That Lingo (left) said it was a “real dream” to make his SBTV debut in 2014.

But it is Edwards’ work with emerging artists that sets him apart – and his unwavering love of music and passion for talent show his work.

That Lingo, a South London rapper who appeared in SBTV’s warm-up sessions in 2014, described Edwards as “one of the founding fathers” of black music in the UK, who created the “plan” for the industry.

“His legacy is incomparable. He is one of the founders of our generation of black media in the United Kingdom, “he told Sky News.

“He changed the plan for many people, gave them creative space to thrive in our culture in a way that no one could break before.

“It was definitely a passion. I believe that he as an individual was real in this, he never attributes any criteria to one’s talent. He fed; he was a nourishing man. That’s why you’ll see a lot of artists coming back to the channel. “

“I dream of joining SBTV”

For many artists, the emergence of SBTV has become a target, a moment that meant they felt it was the beginning of their careers.

This is true of Che Lingo, who said that “it was a real dream to join SBTV”.

“It simply came to our notice then. It was part of the plan, every formula is made of something real, something that feels real.

“It simply came to our notice then. At the time, SBTV was a controversial point at the beginning of his career. There weren’t many other opportunities for young aspiring artists from all walks of life that didn’t have a way. “

“He opened doors for people”

Although the channel has launched many careers, it has also inspired artists who are taking their first steps in the industry today.

Crystal and Morgan Connie Smith grew up in the canal, and when they started making music, Edwards supported them in various ways.

“When I first received a repost from SBTV, I was shocked. He was there for these people, whether they were at their lowest point or even when they weren’t sure they would stay in the industry, “Crystal told Sky News.

“The communication and the connection between the artists and Jamal allowed them to develop. He supported me without me and him having the opportunity to meet or talk. Without him, many of the artists who inspire me might not have succeeded.

Morgan added that Edwards was one of the most influential people on the scene and he paved the way for many artists.

“He opened doors for people, he will continue to influence. He was selfless, he was and his camera. For me, he is on top, one of the most influential people on stage,” she said.

That Lingo repeated these feelings, adding that “it was never for him, he felt he preferred to conduct.”

It all started in his bedroom: how SBTV founder Jamal Edwards changed the UK music scene | Ents and art news

Source link It all started in his bedroom: how SBTV founder Jamal Edwards changed the UK music scene | Ents and art news

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