Media agency Brainlabs has acquired influencer marketing agency Fanbytes, also based in London.
With experience in platforms including TikTok, Instagram, YouTube, and Snapchat, Fanbytes’ campaigns are powered by its proprietary data tool Bytesights. Its client roster includes Samsung, H&M, Estee Lauder, Mattel, Ubisoft, and Nike.
The 60-strong Fanbytes team is led by CEO Timothy Armoo, who started the company in 2017 while at university and was named to Forbes’ list of 30 under 30 Europe last year.
Under the leadership of Armoo and co-founders Ambrose Cooke and Mitchell Fasanya, the company has expanded to offer its services to over 500 brands worldwide and has grown 130% year-on-year over the past five years. .
Bytesights has a large dataset of over three million influencers directly connected to TikTok and Instagram, allowing brands to track growth, predict trends, identify top influencers, and pinpoint conversations about their products, competitors, and industries.
Fanbytes has influence in the United States, in the LATAM and APAC regions, where Brainlabs already has offices.
In 2020 he launched the Fanbytes Impact Fund, a £ 250,000 fund dedicated to addressing the pay gap between black and non-black influencers and providing funding and agency expertise to black-owned businesses. In its first year, the fund supported 14 black-owned companies and over 85 black creators.
“I am super excited to welcome Fanbytes to Brainlabs, not only because I am amazed at what they have achieved in such a short time, but I also see them as an essential piece of the puzzle in our digital media offering,” said Daniel Gilbert, CEO of Brainlabs Global.
“Influencer marketing has quickly become an integral part of the digital media mix, so being able to offer it alongside our other capabilities under one roof is a huge benefit for our clients.
“Plus, we can work with the entrepreneurial trio of Timo, Ambrose and Mitchell who have built a surprisingly smart and successful business.”
Armoo said: “From day one, Fanbytes has been more than just the ambition to fundamentally change the way brands can talk to consumers (and vice versa); but always be a calculated step forward in how we achieve it.
“From being the first supporters of Snap and TikTok before the industry took one or the other seriously, to literally inventing new ways for brands to use those channels, we have always charted our own path and helped customers. our customers to carve their own, and we’re excited to continue with Brainlabs.
“Through Brainlabs’ global network we can empower what we do, bringing our technology, expertise and talent to an even wider audience. We have also found a kindred spirit that shares similar ambitions ”.
Influencer marketing agency Fanbytes has collected
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