Megan Goldberger, a 27-year-old from Cardiff, has spent over £4,000 on a collection of 150 Jellycat stuffed animals, driven by a passion ignited by TikTok influencers. After purchasing her first Jellycat in February 2024, she sells clothes online to fund her growing obsession. Megan, who has ADHD and anxiety, finds comfort in her cuddly toys, especially a dragon named Flynn that helped her fly for the first time in 18 months. Though she faces mixed reactions online, she believes her hobby promotes joy rather than harmful behavior, planning to expand her collection and decorate her future home with Jellycats.
A woman obsessed with buying stuffed animals from trending brand Jellycats has spent more than £4,000 on her collection and even resorted to selling her clothes online to fund it. revealed.
Megan Goldberger, 27, from Cardiff, Wales, fell in love with stuffed animals after seeing influencers showcasing her collection on TikTok.
She bought her first jellycat (an eggplant named Vivacious) in February 2024 and has now amassed a collection of 150 stuffed animals.
“I’ve always loved teddy bears,” Megan said. “My Jellycats heal my inner child.”
Despite admitting that Jellycat is “designed for newborn babies,” the 27-year-old’s favorite toys include a brown bunny called Miss Pecan, Mr. Whippy and It includes an ice cream called Flynn, and a dragon called Flynn, who recently helped him overcome his fears. flying.
Megan, who has ADHD and anxiety, was able to fly on a plane for the first time in 18 months with Flynn’s help. “It was like someone was there with me,” she said.
Megan also spends hours searching for discontinued Jellycats online, finding older edition bunnies on eBay and spending hundreds of dollars on toys that used to sell for £15.99. Masu.
Megan Goldberger, 27, poses with her huge collection of 150 jellycats, which cost around £4,000.
The most expensive thing she’s ever bought is a “giant size” of Jellycat, a “fun ice cream” featuring a squeeze waffle cone and an “ice cream hat” layered with strawberry, vanilla and chocolate flavors. is.
Megan paid £130 for the “huge” toy, but admitted it would cost around £60 “store new”.
Justifying her purchase, Megan said, “My rule is if it’s super rare and super special, I don’t mind paying double for it.”
“Original price was £490 including postage and packaging,” she continued, holding an ice cream toy wrapped in a pink cover.
Megan said she waited for the seller to lower the price to £130 before she could buy, and has been selling her clothes “like crazy” on Vinted, the internet’s popular online “thrift shop”. He added that he paid for the toys.
“I used to joke about selling my clothes for the Jellycats, but now I’m actually doing it,” Megan said.
The influencer estimates she spent £4,000 on her collection of 150 jellycats, which are currently on display in her bedroom.
She has received mixed reactions from people watching her Jellycat videos on TikTok.
Megan bought her first Jellycat in February 2024 and hasn’t stopped since, selling clothes on Vinted to help fund her addiction.
The Cardiff-born influencer is currently amassing a collection of 150 stuffed animals
Megan, who has ADHD and anxiety, said Jellycats “soothes my inner child”
Megan’s most expensive purchase to date is a “Giant Jelly Cat” ice cream
“Some people have commented that adults shouldn’t collect teddy bears,” Megan said.
“You could do worse than collect jellycats. I don’t do drugs, I don’t drink too much alcohol, and I don’t promote party culture to a primarily underage audience like many influencers do. There’s nothing wrong with my Jellycat content. I don’t need to watch it. I do what brings me joy.
Megan hopes to continue to grow her collection and is on the lookout for new releases as well as many discontinued Jellycats, such as the rare and popular Bunny.
In the future, she wants to move out of her parents’ home and decorate her entire property with Jellycats.
Megan isn’t alone in getting caught up in the Jellycat craze, with women all over the world spending thousands of pounds to jump on the plush toy trend.
British toy company Jellycats was founded in 1999 by brothers Thomas and William Gataker. This was around the same time that American businessman Ty Warner introduced the world to Beanie Babies, which became the world’s first Internet sensation.
Nearly 30 years later, TikTok is full of videos of people finding, unboxing, and cherishing expensive Jellycats (sold in a dizzying variety of shapes, characters, and objects), and these… stuffed animals are the latest online trend in the world.
Megan’s Jellycat video on TikTok has received mixed reactions, with some trolls claiming that adults shouldn’t buy stuffed animals.
The 27-year-old’s favorite toys include a brown bunny called Miss Pecan, an ice cream called Mr Whippy and a dragon called Flynn (pictured). Flynn recently accompanied Meghan on a flight – the first time in 18 months.
“Sometimes you just need a giant jellycat,” one TikTok user captioned a video of her dancing with a silver Bashful bunny, worth an estimated £225.
Multiple creators have posted their creations and shared clips of themselves unwrapping these stuffed animals on social media, with hundreds of thousands of posts on TikTok and Instagram under the hashtag #Jellycat. has been posted.
In fact, Jellycat could represent one of many things. From food and beverages like Toasty Vivacious Red Eggplant and Cheeky Sushi Eggs, to farm animals like Cluny Cockerel, fantastical creatures like Lavender Dragon, coffee cups and salt, and more. Pepper shaker, even an everyday item.
Creators bring Jellycat to life by giving it personality traits like “funny” or “shy” or quirky names like “Fergus Frog” or “Isobel Chihuahua.”
And at the time of writing, most of the Jellycats, which normally cost between £12 and £200, are out of stock.
Jellycat’s latest filings with Companies House show revenue rose 37% to £200m and pre-tax profit rose 24% to £67m for the 12 months to 31 December 2023. It became.
In addition to the high quality of its luxury products, Jellycat’s market value is also reinforced by celebrity customers such as Princess Charlotte and Kylie Jenner, the proud owners of Fuddlewaddle dogs, who have endorsed the brand and its ‘Vivacious’ line. . Vegetable Toys of 2020 and “Big Jellycat Customer” Bill Nye.
