After the Covid-19 pandemic, more and more businesses turned to digital marketing internally and externally to continue steady growth or just to survive.
You need to adapt and change to customers’ shopping needs and trends. Which, if you are a growing company in your respective industry, you will need to bring your brand online, there are 5.6 Billion daily Google searches and Millions more searching for businesses and products on Social Media. You need to go online to be found by your customers.
There are many things you can do to help achieve this goal and give you the best chance of success.
Build a local customer base/community
Your business will be a success if you have your local community behind you who are supporting your brand. You can build a local customer base/community by promoting your product and service that people can join. This helps build trust with local customers.
You can also build a community on social media to get behind your brand, THE BEST WAY TO BUILD A COMMUNITY ON SOCIAL MEDIA is not necessarily by spending money, but engaging with your community and customers and regularly posting interesting content that fits your product/service, this way you’ll gain followers who will be interested in your product which will convert to sales.
Ask for reviews and keep them up to date
Receiving recommendations from previous customers about your service/product is one of the best ways to grow your brand online, it also increases your credibility. Reviews are seen as an endorsement of the service from someone who is in no way connected to your company, similar to word of mouth.
This should be a fundamental step to your marketing strategy, actively asking your customers for reviews, it’s easy for them to leave a review. The worst they’ll say is no.
But, make sure you don’t do this just the one time, having up to date reviews is equally as important, if your most up to date review is a year or more old, you’ll lose credibility. You can either use Google My Business, use your website or use TrustPilot to gain your reviews and build credibility.
Having great customer service is a great way to receive 5 star reviews across the board and having reliable products/services. But one bad review can completely tarnish your brand.
Utilise SEO for your website (Search Engine Optimisation)
One of the best ways for you to grow your online presence is making sure your website is completely optimised for SEO.
SEO isn’t a simple task, there are many steps to making sure it’s done correctly and not damaging your website. This includes using the correct keywords for your company, website is fully functional and optimised for mobile and content.
If you are not sure how to effectively use SEO for your company, you can always seek to outsource this with an external agency who specialise in this. With the thousands of digital agencies out there, CLICKS STUDIO IS AN ESTABLISHED SEO AGENCY IN ESSEX and can help build your businesses online presence and make the most of your website.
Optimising your website for desktop and mobile helps Google find your site and recommend people who use the search term you want to rank for. The more the site is optimised, the better chance of outperforming your competition.
Utilising Blogs on your website
One of the biggest factors is bringing people to your website is blog posts. Writing a piece that answers a question is the key to driving traffic to your website.
Once someone has found your blog and lands on your website, they will hopefully start exploring your products/services and want to make a purchase. However, writing a blog is easy, it’s all about creating the right content.
The blog you create for your website shouldn’t just serve the purpose of selling a product. It needs to be something that the user finds valuable from their search query, answering the question. Using things like Google Trends or Google Keyword Planner are good ways to find out what people are searching for, you can develop content around that topic.
You then need to distribute this content effectively, guest posting is a good way to do this.
Growing your online presence isn’t something that happens overnight, it takes time and patience and skill, you can’t cut corners without running the risk of damaging your site and domain authority. If you set up a strong marketing strategy and implement regular evaluations, you’ll start seeing improvements quickly.