Animation on websites is becoming an increasingly popular solution when creating websites. Sliders, photo carousels and animation are just a few of the many varieties that can be used successfully today. With their help we can:
- display the offer correctly;
- attract the attention of Internet users;
- explain even the most complex services in an understandable manner.
However, if we want the animation on the website to fit the purpose, we must plan it carefully so as not to distract users from purchases and other interactions.
How many animations are appropriate for a website?
Animation on websites, despite their potential visual appeal, require extremely careful analysis before deciding whether to implement them. Properly planned, they can:
- significantly increase the conversion rate;
- highlight the offer;
- make the site visually attractive.
On the other hand, if we create animations in places and shapes that do not have a clear purpose, we can distract the user from the most important content. It is also important not to forget about the page loading speed. After all, if animation slows down this process, then the position on the search results page will decrease, as a result, an increase in the cost of attracting customers and a decrease in interest in natural results.
Internet Usability Principles say, among other things, that user experience comes first when interacting. He must get to the product, information, and perform the desired action as quickly as possible. Every element that somehow expands its path or makes it difficult to achieve a goal can significantly reduce conversions and the chance of reaching awareness with certain content.
Types of animation and methods of embedding on the site
While there are many animations that can be created with the help of a skilled designer, some of them are the most popular when building websites. They have gained popularity for efficiency and aesthetics, which are extremely important, especially on modern resources.
Most often found on the home page of online stores and image sites. This allows you to visually display the latest advertising campaign, specific products that we especially want to sell, or highlight features, specific characteristics and properties. From a technical point of view, a slider is a set of graphic materials that are alternately changed using a mechanism chosen by the designer and developer.
The animation is visible both on the websites of small and medium enterprises and on the websites of the largest corporations. This is a single banner that is usually placed at the top of the page. Presented at a particular point in time along with other content, it usually offers the user the opportunity to interact with and influence the item.
More often than not, this form of animation is associated with ad creations that can be found in Google ads or affiliate networks. However, it is very common to use animated banners on websites to draw the user’s attention to the message and entice them to click and go to a subpage of the website. Often this form of animation is also used in social media profiles.
Traffic, which is most often initiated by the user himself, when clicking, hovering the mouse pointer over any element of the page, or simply a situation where page elements appear or merge with each other in a visually attractive way: they enter, intertwine, appear smoothly on the computer screen.
Planning animation in interactive projects what should you look for?
There is no doubt that planning animation and interaction in all interactive products requires the hand of an experienced designer. This is the only way we can be sure that the use of advanced animation on the site will help the company achieve even greater financial results and increase the conversion rate. However, there are at least a few basic rules to keep in mind when planning your animation:
- Be aware that even in a situation where the user can have fun using the designed animation, it can contribute excessively to page load times. This, in turn, leads to the fact that the potential consumer loses the ability to use the site in a friendly way with less technically advanced hardware or a slower browser. The solution to these situations is to organize the animation in such a way that the majority of users in the target group can freely use the solutions even with a slower Internet connection.
- The ability to pause or hide animations is a must when planning a site. This is especially important in situations where our animation contains highly flickering graphics. We must take into account both the feelings of most users and people with epilepsy.
- Content is most important. An offer, price list, blog posts, or service descriptions are usually the most important elements that a user should get to with ease. When designing any kind of animation and interaction, first of all, we should set a goal to highlight the specific content that we care about the most. Only getting to know them will allow a potential client to consider the offer and decide whether it will be attractive enough for him.
Understanding the functions that are assigned to the animation placed on the site pages, it is much easier to assess its relevance to the application of this technique in a particular case