Some years ago, it would have been okay when a guest’s first impression is as they walk into the hotel. In this present age, everything starts from the internet. A guest decides if a hotel is nice for them or not from their experience with the hotel’s website.
Therefore, when creating a hotel website, you have to consider some features. Here is how to quickly create a hotel website.
Choose a great template
With a template, you cannot miss vital information. Everything that needs to be on a hotel website, like a menu, a gallery, a contact form, and others, are included already. You have to edit the template with your hotel’s images, information, and other peculiarities.
When editing the template, ensure to use great visual content. The visuals are essential to the success of your hotel. Guests love exotic and stylish rooms, and they want to see this before they commit their money. Your website should do the telling before your guests do the seeing.
Add the necessary pages
Your website is incomplete without the necessary pages. These pages will give your guest a feel of what the actual hotel experience will be. The required pages include:
● A home page:
This page should contain everything your hotel has to offer. Use a sizable, stunning photo and description text. It has to show what your hotel provides because it is the page your customers see first when they visit your website. You have to describe your services and the spaces in general. Include the photos and descriptions of your rooms, restaurant, and pools on different pages.
● “About Us” page:
This page is where you tell your story, the origins of your hotel, why your hotel is unique, and so on. This story will build trust and enable guests to relate to you and your hotel better.
● Reviews page:
This is where you showcase reviews of your hotel, awards and accomplishments, magazine and newspaper features, names of dignitaries you have served, and so on. This content shows transparency and builds trust.
Providing answers to your guests’ likely questions will improve their experience.
Contact page: You provide your hotel’s address, email, phone numbers, social media accounts, contact form, and other ways to connect with your guests on this page.
Add booking and payment solutions
Your website is not complete if there is no way for guests to book rooms and make payments online. This feature makes making reservations easier. If guests experience the ease of using your hotel, they will want to patronize you again. A complete booking system on your website will mean you will be able to:
- Manage bookings from mobile and desktop devices
- Provide flexible prices according to room and season
- Accept payments via several means
- Enable your services in multi-languages
- Send confirmation email instantly
- Keep in touch with your guests
Brand your hotel
You will need a customized domain name, which should be your hotel’s name. You need to have a unique logo that will represent your brand. Choose your colours with style. The font size and style should make the content readable.
Make it mobile-friendly
Your website needs to be mobile-friendly. Travellers need to be able to book on the go and from any device. If the website is not mobile-friendly, guests will have limited access to it, and you are already losing in the competitive market. Google’s algorithm update termed “Mobilegeddon” makes all of these possible.
A website will improve your hotel’s visibility, and building it right will attract guests. With the right features suggested here, you are equipped to create a stunning website for your hotel.